Articles Tagged ‘Tangerine’

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CASSIES Silver: Tangerine bears the fruits of branding success

To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.

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John St. opens Montreal office

Say bonjour to your new agency, Montreal. The Toronto-based shop is the fourth to open a French office this year.

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What keeps marketers up at night?

We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.

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What keeps Andrew Zimakas up at night

The CMO at Tangerine on dealing with the cult of busy, keeping consumers’ trust and finding true campaign integration.

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Holiday giftvertising

We know you’re still focused on Halloween, but we couldn’t resist coming up with a few ideas to help brands be festive this season.

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Tangerine spies wearables in its future

In a bid to stay on the bleeding edge, the bank has rolled out biometric technology, which could pave the way for banking with wearable devices.

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Tangerine shows who’s boss in digital

What makes a bank brand digitally excellent? A new Ipsos study reveals who is doing what right.

Tangerine’s racing trains

In the bank’s first spot since dropping the ING moniker, it taps an age-old math problem to prove its simplicity.

Top Cannes contenders: Design

With an extended deadline, strategy continues to count down the campaigns most likely to win big at this year’s festival.