Articles Tagged ‘Tank’

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Interac taps your heartstrings

The company’s second short film this spring dives into the emotional benefits of its “Be In The Black” platform.

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Up to the Minute: New faces at Public

Plus: ADC Young Guns gets a revamp, a new PR firm for Nintendo and more news you may have missed.

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Reitmans’ summer style

The retailer continues on its path of changing expectations in its summer campaign.

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Tank breaks 100-employee mark

The Montreal agency is now one of the 10 biggest in Quebec after making 30 hires over the past six months.

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Agency survival strategies

How three Canadian shops are parlaying a U.S. client strategy into growth at home.

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Interac’s black Christmas

A holiday spin on “Be in the Black” aims to show how smarter spending can lead to a happier January.

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Rejuvenating Reitmans

How the mid-priced retailer is staying in the game by asking a new generation to reconsider the brand.

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A guessing game with Reitmans

Tank’s first campaign with the retailer surprises consumers when it reveals it’s a source of high-end styles.

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Tank wins Reitmans

The agency will lead creative and strategy as the retailer looks to rejuvenate its brand with a new national spokesperson.

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Tank creatives win Quebec Carte Blanche

Étienne Goulet and Luc Dupéré of Tank pick up the award for their Teletoon at Night execution.

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Interac issues a challenge

In a new social media push, the debit brand is encouraging Canadians to spend their next three weeks credit-free.

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Bob finds its new CD

Former Tank CD Stephane Jean will lead creative at the agency, bringing a mix of design and digital expertise.

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CASSIES Bronze: Politicians’ losses were Workopolis’ gain

To show the site’s relevance, stickers were placed over defeated electoral candidates’ posters, welcoming them to Workopolis.

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Tank pulls in a dozen new hires

The Montreal agency adds Christian Ayotte and Marty Martinez as CDs, as well as a slew of account staff.

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Trend alert: brands get crafty

An anthropological guide for brands getting into handcrafted messaging.