Articles Tagged ‘TAXI’

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Taxi declines to participate in Canadian Tire RFP

After 16 years of working together, the retailer and the shop are forging new separate paths.

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BC Dairy goes bold to help people be proud about milk

An avant-garde creative approach aims to empower young people who are hesitant to publicly embrace the foods they love.

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Stephanie Small promoted to give Black Taxi full-time focus

What started as an internal DEI initiative has been restructured as its own division, offering consulting and advertising services to clients.

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Egale shuffles up gender norms with a new deck of cards

The non-profit’s latest shows how outdated binaries can fly under the radar.

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Cannes 2021: Entertainment and Craft categories bring 19 Canadian nominations

BBDO, FCB and Ogilvy are among the eight agencies that added to their tallies.

Hero-Key

Cannes 2021: Another day, another 33 nominations for Canadian agencies

Creative Data, Creative Strategy, Direct, Social and PR brought in another big haul.

Courage is Beautiful

Cannes 2021: Canadian shops pick up 33 more shortlist mentions

Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.

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Couche-Tard picks Taxi as its AOR

The Canada-wide assignment includes “a full slate of agency work” for both the Circle K and Couche-Tard convenience banners.

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BC Dairy brings a new approach to the table

At-home cooking has prompted a shift at the association, which is zeroing in on meal time connections in a new campaign.

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Canadian Club challenges beer as the ‘go-to’ drink for hanging out

The whisky brand is looking to boost sales by making it a choice in casual occasions.

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Fierce Mama founders find hope in tough times

Despite this year’s chaos, the community of working moms formed around the project see long-term change on the horizon.

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Open Farm is looking for big impact in the surging pet market

With its first TV buy, a Blue Jays sponsorship and an omnichannel retail expansion, the ethically sourced pet food hopes to compete with legacy brands and new entrants.

Canadian-Tire

Canadian Tire ends the countdown to spring

The retailer leans into heightened anticipation Canadians have for getting outside by showing it has everything they might need.

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Most-read of 2020: Agencies

The most popular stories out of Canada’s shops included big assignments, major launches, pandemic survival strategies and racism in the industry.

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Up to the Minute: Taxi adds two ACDs in Montreal

Plus, Argyle sets up shop in the U.S. while Your Brand lands a new “gin” account.