Articles Tagged ‘TAXI’

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Open Farm is looking for big impact in the surging pet market

With its first TV buy, a Blue Jays sponsorship and an omnichannel retail expansion, the ethically sourced pet food hopes to compete with legacy brands and new entrants.

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Canadian Tire ends the countdown to spring

The retailer leans into heightened anticipation Canadians have for getting outside by showing it has everything they might need.

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Most-read of 2020: Agencies

The most popular stories out of Canada’s shops included big assignments, major launches, pandemic survival strategies and racism in the industry.

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Up to the Minute: Taxi adds two ACDs in Montreal

Plus, Argyle sets up shop in the U.S. while Your Brand lands a new “gin” account.

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2020 Agency Holiday Cards: part one

How are some agencies making the most of this year’s unusually unfestive season?

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Amnesty asks Quebec not to skip over the signs of systemic racism

The non-profit puts creative support behind a message it has been pushing since June.

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Indigo aims for an easier, more premium holiday

The retailer is reflecting how people want to shop in a pandemic: stress-free, online and with an eye towards products that make their lives better.

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Long live Telus and its critters

How standing by its brand for two decades paid off in ROI and built a future-friendly foundation for the company’s evolution.

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Taxi is launching paid internships for Black talent

With the first cohort arriving this month, the agency’s Black Taxi team eliminates a financial barrier to entering advertising.

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Canadian Tire jumpstarts its sport relief efforts

Jumpstart’s mission is to help kids overcome financial barriers to sports, but now it is helping leagues take on their own troubles.

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Canada Life embraces financial individuality in first mass campaign

The insurance and investment co is building awareness for its newly combined brand by promising not to take a one-size-fits-all approach.

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Oikos repositions to show foodies its versatility

Danone aims to grow its leadership in Greek yogurt by pushing into meals outside of breakfast and snacking.

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Audi gets aspirational about the road ahead

The luxury brand again looks to the future to guide drivers out of the pandemic and show its own electric ambitions.

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Vancity wants to help small business stay open

The first campaign from new AOR Taxi focuses on how the credit union is making the road to recovery less rocky.

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Fido keeps the community connected for Pride

A flag that helps people march while staying distanced is part of the telco’s pivot to staying “together while apart” this year.