Articles Tagged ‘TAXI’

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Canadian Tire jumpstarts its sport relief efforts

Jumpstart’s mission is to help kids overcome financial barriers to sports, but now it is helping leagues take on their own troubles.

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Canada Life embraces financial individuality in first mass campaign

The insurance and investment co is building awareness for its newly combined brand by promising not to take a one-size-fits-all approach.

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Oikos repositions to show foodies its versatility

Danone aims to grow its leadership in Greek yogurt by pushing into meals outside of breakfast and snacking.

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Audi gets aspirational about the road ahead

The luxury brand again looks to the future to guide drivers out of the pandemic and show its own electric ambitions.

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Vancity wants to help small business stay open

The first campaign from new AOR Taxi focuses on how the credit union is making the road to recovery less rocky.

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Fido keeps the community connected for Pride

A flag that helps people march while staying distanced is part of the telco’s pivot to staying “together while apart” this year.

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Canadian Tire becomes a one stop shop for moving forward

The retailer finds its stores are well-aligned with what consumers are looking for in the current phase of the pandemic.

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Canada Life recalls the historical benefit of expertise

The insurer begins to tell the story of its new singular brand after combining divisions last year.

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Rogers integrates creative and media work with WPP

The company combines the assignment for its brands with Theo, a new dedicated team made up of Taxi, John St. and Mindshare.

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FCB/Six, NFA top Canadian winners at ADC

Gentilhomme also won Gold at the virtual version of this year’s show, which has been taking place throughout the week.

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Canadian Tire pledges to give communities what they need

The retailer’s ad focuses on helping Canadians hold true to their values even though things are different, while getting the word out about a $5 million relief fund.

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Silk aims to sweeten the unsweetened segment

The Danone brand looks to pounce on more growth opportunities in oat beverages and plant-based yogurt.

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Vancouver Police tackle new methods of identity theft

A PSA campaign focuses on how fraudsters mask who they are, as well as safety considerations when using public WiFi.

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Rethink Breast Cancer is game for the ‘Booby Bowl’

The breast cancer nonprofit turns to the world of video games to rally rapidly growing fanbases.

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HelloFresh brings melodrama to its marketing

The meal kit player taps Schitt’s Creek star Annie Murphy for a mock soap opera to put more of a focus on differentiation.