Articles Tagged ‘TAXI’


In Quebec, Volkswagen pumps up its EVs with humor

The automaker uses spokesperson Pier-Luc Funk to break from marketing tropes and reach younger drivers in the province.

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How your brand’s teenage years shape its identity

Rafik Belmsek, Taxi’s head of strategy, explains why young brands shouldn’t be afraid to break from stiff guidelines.


Taxi adds 11 across departments

The hires include a new national design lead and senior roles in production and strategy.


Volkswagen tries to make inroads in Quebec

A series poking fun at car ads aims to help the automaker in a market vital to its electric transition.


OLG adds Taxi to its agency roster

The agency has been named AOR for casinos, racing and scratch cards.


ACTRA begins targeting agencies over labour dispute

The actor’s union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.


Cannes 2022: Canadian agencies get 11 spots in Outdoor and Print

Sunday’s lists included Rethink, Publicis, Cossette, Wunderman Thompson and Taxi.


Taxi hires Graham Lang as North American CCO

He will provide creative leadership for Taxi’s clients, as well as its increasing collaborations with the rest of VMLY&R.


Volkswagen switches off its website for Earth Day

The automaker renews last year’s campaign with a move that will cut digital carbon emissions even further.


Canadian agencies win four Golds at the Clio Awards

DDB, Juniper Park\TBWA and Taxi’s top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.

Jahte - Strategy Asset

Koho gets real with Canadians about their money

Instead of the dreams big banks sell clients, the fintech is focusing on relatable financial plights they deal with every day.


Theo to be dissolved as Rogers moves creative to Sid Lee

The bespoke WPP agency will be no more, though Taxi will continue working on Fido.


No Fixed Address hires new co-CCOs

Kelsey Horne and Alexis Bronstorph will start the agency’s “next chapter” following the departure of Dave Federico.

TAXI Promotes from Within

In Brief: Taxi makes six cross-department promotions

Plus, Arrivals + Departures and Pomp & Circumstance both expand on relationships with previous clients.

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Eva Salem broadens Mark’s and Sport Chek’s horizons

The Marketer of the Year is taking lessons from Canadian Tire and opening more doors for its sister banners.