Articles Tagged ‘TAXI’

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In Quebec, Volkswagen pumps up its EVs with humor

The automaker uses spokesperson Pier-Luc Funk to break from marketing tropes and reach younger drivers in the province.

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How your brand’s teenage years shape its identity

Rafik Belmsek, Taxi’s head of strategy, explains why young brands shouldn’t be afraid to break from stiff guidelines.

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Taxi adds 11 across departments

The hires include a new national design lead and senior roles in production and strategy.

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Volkswagen tries to make inroads in Quebec

A series poking fun at car ads aims to help the automaker in a market vital to its electric transition.

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OLG adds Taxi to its agency roster

The agency has been named AOR for casinos, racing and scratch cards.

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ACTRA begins targeting agencies over labour dispute

The actor’s union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.

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Cannes 2022: Canadian agencies get 11 spots in Outdoor and Print

Sunday’s lists included Rethink, Publicis, Cossette, Wunderman Thompson and Taxi.

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Taxi hires Graham Lang as North American CCO

He will provide creative leadership for Taxi’s clients, as well as its increasing collaborations with the rest of VMLY&R.

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Volkswagen switches off its website for Earth Day

The automaker renews last year’s campaign with a move that will cut digital carbon emissions even further.

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Canadian agencies win four Golds at the Clio Awards

DDB, Juniper Park\TBWA and Taxi’s top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.

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Koho gets real with Canadians about their money

Instead of the dreams big banks sell clients, the fintech is focusing on relatable financial plights they deal with every day.

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Theo to be dissolved as Rogers moves creative to Sid Lee

The bespoke WPP agency will be no more, though Taxi will continue working on Fido.

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No Fixed Address hires new co-CCOs

Kelsey Horne and Alexis Bronstorph will start the agency’s “next chapter” following the departure of Dave Federico.

TAXI Promotes from Within

In Brief: Taxi makes six cross-department promotions

Plus, Arrivals + Departures and Pomp & Circumstance both expand on relationships with previous clients.

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Eva Salem broadens Mark’s and Sport Chek’s horizons

The Marketer of the Year is taking lessons from Canadian Tire and opening more doors for its sister banners.