Articles Tagged ‘TAXI’

Screen Shot 2018-01-29 at 3.34.57 PM

CASSIES Gold: Canadian Tire’s tested idea

For four years, Taxi helped the retailer show its products could help real people equip themselves for life in Canada.

LEO161001T2_Washing_Machine_33x84_SCRM_E.indd

CASSIES Bronze: Leon’s family-friendly furniture

The furniture retailer and Taxi picked up two trophies for increasing foot traffic in stores through the “Part of the Family” campaign.

Screen Shot 2018-01-29 at 12.56.29 PM

CASSIES Bronze: Classico is second best

The Taxi-created “Second Only To Yours” campaign won in Packaged Goods for increasing sales in a relatively flat category.

CT - Jumpstart

Jumpstart takes on accessibility

Canadian Tire’s charity is running a campaign to promote its support of giving children with disabilities access to sports.

Oikos

Oikos’ Simon and Daniela meet again

Two new campaigns support the Greek yogurt brand’s longstanding “dream snack” positioning.

KA_photos

Taxi hires new creative leadership in Toronto

Alexis Bronstorph and Kelsey Horne take over as ECDs following the recent departure of the agency’s CCOs.

doucette

Jordan Doucette joins Leo Burnett Chicago

Taxi Canada’s co-CCO heads to the U.S. to lead creative work on the agency’s Kellogg’s account.

Activia

Activia Challenge goes content-first

Why the brand refreshed its approach to remind consumers of probiotic yogurt’s health benefits.

Paul Lavoie breakfast

One great ride

As Paul Lavoie exits Taxi, former colleagues share their parting words for the industry figurehead.

shutterstock_547553875

Taxi adds Frank Macera to creative team

The CD joins the agency’s Toronto office after three years at Tribal.

Taxi-Rafik Belmesk1

Taxi Montreal appoints new head of strategy

Rafik Belmesk takes on the role after having joined the agency nine months ago.

Paul-Lavoie-breakfast

Paul Lavoie to leave Taxi

The agency’s co-founder and chairman emeritus will now devote his time to his growing Beau Lake venture.

markswellworn

Mark’s debuts new, working-class brand platform

The retailer hopes “Well Worn” will provide a clear brand identity as it attempts to expand to new audiences.

SickKids VS COVER1

Making a ripple

Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.

Paul Lavoie breakfast

To Beau Lake we go

One year in, Beau Lake is looking to expand its product line beyond paddleboards.