Articles Tagged ‘TD Bank’
Truly Hard Seltzer lights up a Union Station market
The Moosehead brand is using coloured filters and glass to cast its own energy over Union Summer.
TD is going big to promote its direct investment app
The bank used the Super Bowl to launch a new campaign for Easy Trade, an app aimed at younger investors.
The ads Canadians will see during the Super Bowl
An updated collection of which brands have committed to Bell’s broadcast and the creative they are using the time for.
TD picks Ogilvy as Canadian creative AOR
The agency was selected following a North America-wide review, which also results in Diamond formalizing its recent work with the bank.
TD’s history of giving thanks gives it a leg up
In a time when gratitude-focused ads have become ubiquitous, the bank’s CMO believes its track record helps it stand out.
Consumer concerns about the risks of AI persist
A report from TD shows Canadians believe the tech is being developed too quickly and want more control over their data.
TD rolls out its AI chatbot
Dubbed Clari, the tool helps customers discover insights about their spending through a conversational platform.
A look at TD’s tech and digital priorities
New startup collaborations and support of its new CSR platform were among the announcements at the bank’s annual Tech Day.
TD brings conversational AI to its app
The bank partners with Kasisto to provide automated chat while also launching a new program to support emerging fintech patents.
Nestle deals out Delissio advice with a new bot
The pizza brand becomes the first CPG to use Twitter’s direct message chatbot tool in Canada.
TD gets greener for Canada 150
Why a focus on improving parks and community spaces is at the heart of the bank’s initiative.
Up to the Minute: Ketchum brings on a new SVP
Plus: Another round of new hires for Shikatani Lacroix and more news you might have missed.
Cossette adds to its creative team
Two creative directors and an ACD are among the new faces at the agency.
Up to the Minute: Taxi wins Fido
Plus: TD names new marketing director in Quebec and more news you might have missed.
Dominic Mercuri’s new direction
As he prepares for retirement, we ask the TD CMO to reflect on the changing banking landscape.
