Articles Tagged ‘TD Bank’

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Truly Hard Seltzer lights up a Union Station market

The Moosehead brand is using coloured filters and glass to cast its own energy over Union Summer.

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TD is going big to promote its direct investment app

The bank used the Super Bowl to launch a new campaign for Easy Trade, an app aimed at younger investors.

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The ads Canadians will see during the Super Bowl

An updated collection of which brands have committed to Bell’s broadcast and the creative they are using the time for.

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TD picks Ogilvy as Canadian creative AOR

The agency was selected following a North America-wide review, which also results in Diamond formalizing its recent work with the bank.

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TD’s history of giving thanks gives it a leg up

In a time when gratitude-focused ads have become ubiquitous, the bank’s CMO believes its track record helps it stand out.

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Consumer concerns about the risks of AI persist

A report from TD shows Canadians believe the tech is being developed too quickly and want more control over their data.

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TD rolls out its AI chatbot

Dubbed Clari, the tool helps customers discover insights about their spending through a conversational platform.

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A look at TD’s tech and digital priorities

New startup collaborations and support of its new CSR platform were among the announcements at the bank’s annual Tech Day.

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TD brings conversational AI to its app

The bank partners with Kasisto to provide automated chat while also launching a new program to support emerging fintech patents.

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Nestle deals out Delissio advice with a new bot

The pizza brand becomes the first CPG to use Twitter’s direct message chatbot tool in Canada.

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TD gets greener for Canada 150

Why a focus on improving parks and community spaces is at the heart of the bank’s initiative.

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Up to the Minute: Ketchum brings on a new SVP

Plus: Another round of new hires for Shikatani Lacroix and more news you might have missed.

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Cossette adds to its creative team

Two creative directors and an ACD are among the new faces at the agency.

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Up to the Minute: Taxi wins Fido

Plus: TD names new marketing director in Quebec and more news you might have missed.

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Dominic Mercuri’s new direction

As he prepares for retirement, we ask the TD CMO to reflect on the changing banking landscape.