Articles Tagged ‘TD’

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RBC, TD among the most valuable global brands

Tim Hortons gained the most ground on the world stage among Canadian companies in the annual BrandZ report.

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Diamond’s new academic approach

The agency has hired Graham Candy to lead its new insights and strategy department.

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TD wants you to take a #housie

The bank’s spring mortgage season campaign is all about Canadians celebrating getting that loan.

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Yes we Cannes: Fighting the good fight

The industry weighs in on some cause work that has a good chance of bringing home a Lion this year.

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TD involves the masses

The bank’s strategy behind getting consumers to dish out its charitable funds, plus other brands giving power to the people.

CASSIES Silver: TD turns features into benefits

To stand out from the crowd, the bank touted its Mortgage Payment Vacation and secured 115% more mortgage deals than forecast.

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A canon for CPG marketers

Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.

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Which brands do Canadians trust?

Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.

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Hacking campaigns clean up at the CMAs

Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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TD’s Midas touch

The bank and its agencies Diamond and Leo Burnett cleaned up at last night’s financial advertising award show. Who else won big?

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How does TD #MakeTodayMatter?

Over 24 days, the bank gave 24 customers up to $30,000 to do something good. And today it’s gone public with their stories.

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Yet another Grand Prix for Leo Burnett

The agency and P&G can add another big win to their trophy case, picking up top honours at last night’s Epica awards.

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Holiday giftvertising

We know you’re still focused on Halloween, but we couldn’t resist coming up with a few ideas to help brands be festive this season.

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The viral icing on the brand cake

But first you have to bake it, editor Emily Wexler tells brands in our October issue.