Articles Tagged ‘TD’
RBC, TD among the most valuable global brands
Tim Hortons gained the most ground on the world stage among Canadian companies in the annual BrandZ report.
Diamond’s new academic approach
The agency has hired Graham Candy to lead its new insights and strategy department.
TD wants you to take a #housie
The bank’s spring mortgage season campaign is all about Canadians celebrating getting that loan.
Yes we Cannes: Fighting the good fight
The industry weighs in on some cause work that has a good chance of bringing home a Lion this year.
TD involves the masses
The bank’s strategy behind getting consumers to dish out its charitable funds, plus other brands giving power to the people.
CASSIES Silver: TD turns features into benefits
To stand out from the crowd, the bank touted its Mortgage Payment Vacation and secured 115% more mortgage deals than forecast.
A canon for CPG marketers
Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.
Which brands do Canadians trust?
Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.
Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
TD’s Midas touch
The bank and its agencies Diamond and Leo Burnett cleaned up at last night’s financial advertising award show. Who else won big?
How does TD #MakeTodayMatter?
Over 24 days, the bank gave 24 customers up to $30,000 to do something good. And today it’s gone public with their stories.
Yet another Grand Prix for Leo Burnett
The agency and P&G can add another big win to their trophy case, picking up top honours at last night’s Epica awards.
Holiday giftvertising
We know you’re still focused on Halloween, but we couldn’t resist coming up with a few ideas to help brands be festive this season.
The viral icing on the brand cake
But first you have to bake it, editor Emily Wexler tells brands in our October issue.
