Articles Tagged ‘TD’
TD’s playoff push
The bank takes to TV to help celebrate the Toronto Blue Jays’ success.
TD to get new CMO
Dominic Mercuri is set to retire in January, with Theresa McLaughlin taking the helm.
TD partners with Flybits on mobile
A more personalized banking app is on the way, which will use everything from location data to device settings and even weather.
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TD’s growing interest
From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.
TD brings grumpy old men out of retirement
The beloved characters are back for the brand’s new “then and now” spot.
TD’s thankful #tbt
The bank taps into the love for nostalgia with its latest “#TDThanksYou” campaign.
Canadians bring home some Effies
Leo Burnett’s #LikeAGirl, plus work by DDB and Taxi were among the most effective ads in North America.
RBC, TD among the most valuable global brands
Tim Hortons gained the most ground on the world stage among Canadian companies in the annual BrandZ report.
Diamond’s new academic approach
The agency has hired Graham Candy to lead its new insights and strategy department.
TD wants you to take a #housie
The bank’s spring mortgage season campaign is all about Canadians celebrating getting that loan.
Yes we Cannes: Fighting the good fight
The industry weighs in on some cause work that has a good chance of bringing home a Lion this year.
TD involves the masses
The bank’s strategy behind getting consumers to dish out its charitable funds, plus other brands giving power to the people.
CASSIES Silver: TD turns features into benefits
To stand out from the crowd, the bank touted its Mortgage Payment Vacation and secured 115% more mortgage deals than forecast.
A canon for CPG marketers
Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.
Which brands do Canadians trust?
Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.
