Articles Tagged ‘TD’

Spring Money-Out 2013 March 4 – May 10

Brands of the Year: TD gets close for comfort

The bank has added a personal touch to an impersonal category to be seen as a challenger brand.

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Tangerine shows who’s boss in digital

What makes a bank brand digitally excellent? A new Ipsos study reveals who is doing what right.

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The media omnivore

In a world where multi-tasking is the new reality, Microsoft’s Alyson Gausby looks at how brands can tap whatever device people are on.

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Who picked up the top honour at the annual print awards?

Check out the best newspaper executions from this year’s Extra Awards.

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Chasing the eight ball

We’re talking about an award here. Take a peek into Leo Burnett’s competitive quality-control process, where a billiard ball is the prize.

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Brands grab hold of ice buckets

From Volvo to TD, brands are taking on the ALS challenge. But is it refreshing or pouring cold water on the trend?

Throwback Thursday: strategy in 1998

For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).

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Low awareness for WorldPride sponsors: study

Only 17% of the population could name a sponsor for this year’s celebration in Toronto, with TD coming out on top.

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TD Bank invests heavily in WorldPride 2014

The financial co says it will use a multi-tactical campaign to reach the LGBT community throughout the festival.

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TD named Canada’s best brand: study

RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.

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TD hosts Tegan and Sara for pop-up concert

To kick off its new Music Cafe series to run over the summer months, the bank paired with the Canadian duo for a surprise jam session.

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Trust is key to brand loyalty: study

A new Reader’s Digest survey finds Tim Hortons, Toyota and Coppertone are among Canadians’ most trusted brands.

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American Express proposes an alternative

The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.

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Both TD and CIBC to offer Aeroplan credit cards

The loyalty card’s parent company Aimia has also announced a purchase agreement with the two banks, which its expects to close by the end of 2013.

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Building brand stories

Strategy executive editor Mary Maddever on what gets us to love a brand.