Articles Tagged ‘TD’

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Building brand stories

Strategy executive editor Mary Maddever on what gets us to love a brand.

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Banks want to be where the customers are

Financial institutions are increasingly taking a page from traditional retailers in how they communicate to consumers at the storefront level.

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TD really is the green bank

From tree-planting events to a bank branch that creates more energy than it uses, the financial institution is making good on its commitment to the environment.

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Next Media Stars: Devyn Perry makes TD front page news on Family Day

The Starcom strategy supervisor worked with the Toronto Star to put together a customized ad campaign linked to editorial.