Articles Tagged ‘TD’

Copied from Media in Canada - Amex

American Express proposes an alternative

The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.

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Both TD and CIBC to offer Aeroplan credit cards

The loyalty card’s parent company Aimia has also announced a purchase agreement with the two banks, which its expects to close by the end of 2013.

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Building brand stories

Strategy executive editor Mary Maddever on what gets us to love a brand.

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Banks want to be where the customers are

Financial institutions are increasingly taking a page from traditional retailers in how they communicate to consumers at the storefront level.

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TD really is the green bank

From tree-planting events to a bank branch that creates more energy than it uses, the financial institution is making good on its commitment to the environment.

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Next Media Stars: Devyn Perry makes TD front page news on Family Day

The Starcom strategy supervisor worked with the Toronto Star to put together a customized ad campaign linked to editorial.