Articles Tagged ‘Ted Lalka’
2020 MOY: Ted Lalka sets the stage for Subaru
How the long-time marketer leaned on messages of safety and trust during a year of reckoning.
Subaru shows the upside of being big
The automaker ends siblings’ backseat rivalries as part of a push to strengthen its proposition for larger families.
Subaru’s two-pronged approach to building awareness
The Crosstrek is a rowdy teen in one of the brand’s off-beat ads, which have been supplemented with a more direct masterbrand strategy.
Subaru proves its reliability with experts and emotion
The automaker breaks from its quirky norm, taking a sentimental approach to talking about its longevity and safety.
Virtual Roundtable: Auto brands in the driver’s seat
Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.
Subaru makes people as safe as its cars
The automaker continues to take an off-beat approach to build awareness and a deeper connection around features and benefits.
Subaru shows the Impreza as a cure for boredom
The automaker takes a cue from pharma ads as it looks to boost the compact car’s awareness.
Subaru pits the Outback against a goat
The automaker’s biggest vehicle launch takes a different perspective on ‘performance’ to get the new model and its brand to stand out.
