Articles Tagged ‘Ted Lalka’

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Subaru’s two-pronged approach to building awareness

The Crosstrek is a rowdy teen in one of the brand’s off-beat ads, which have been supplemented with a more direct masterbrand strategy.

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Subaru proves its reliability with experts and emotion

The automaker breaks from its quirky norm, taking a sentimental approach to talking about its longevity and safety.

Automotive Roundtable

Virtual Roundtable: Auto brands in the driver’s seat

Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.

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Subaru makes people as safe as its cars

The automaker continues to take an off-beat approach to build awareness and a deeper connection around features and benefits.

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Subaru shows the Impreza as a cure for boredom

The automaker takes a cue from pharma ads as it looks to boost the compact car’s awareness.

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Subaru pits the Outback against a goat

The automaker’s biggest vehicle launch takes a different perspective on ‘performance’ to get the new model and its brand to stand out.