Articles Tagged ‘Temple Street Production’
Unboxing Smoke’s Poutinerie’s marketing strategy
After growing from one location to 80 in six short years, the head of marketing at the QSR talks branded content and how it plans to hop on the digital gravy train (with competitive eaters, no less).
Branded entertainment is not an ad
Buck Productions’ Jim Kiriakakis hates the term branded content. It’s ill-defined and overused. Time to shift your expectations.
Tribal DDB and McDonald’s win AToMiC Grand Prix
The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.
