Articles Tagged ‘The Bay’

Aug 2004 cover

Throwback Thursday: strategy in 2004

For strategy’s 25th anniversary, we’re travelling through time. In ’04, the sponsorship scandal rocked the industry.

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Are you talkin’ to me?

Apps like MiiScan and Shazam are connecting ads to phones through sound, and the technology is slowing starting to pick up in Canada.

Target Popup Store

Starts and changes

Target opens more stores and pairs up with Michael Buble, Sobeys picks up some gas, Canadian Tire gets into the small-format fray and Hudson’s Bay tests out a retro look.

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Social media reigns

Patrick Dickinson, SVP of marketing, The Bay, reveals why many brands brought social media management in-house this year.

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The Bay adds retro warmth

A campaign by Red Lion launches the new Company of Adventurers clothing line.

TIFF

TIFF adds 18 sponsors

The festival brings its total number of sponsors to 68, with 50 returning this year including Bell, RBC and BlackBerry.