Articles Tagged ‘The Bradley Group’

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Is spending out of a slump financially illiterate?

John Bradley and Carrie Bradley explain why one-size-fits-all advice is a bad way for brand stewards to preserve their reputation.

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Getting back to spending becomes more complicated

Why a new marketing reality means convincing more people that spending your way out of a downturn is the best call.

James Quincey

The haunting truth about zombie brands

Coca-Cola’s CEO wants to cull growth suckers from its pipeline. But what is the company up against?