Articles Tagged ‘the hive’
Mondelez Canada’s soccer play
The CPG co has launched a partnership with Canada Soccer, debuting limited edition packaging and a new app.
Cadbury shrinks down
The chocolate brand makes big moments mini in its new campaign for its shrunken sweets.
The Hive’s buzzy new hires
New business assignments from Unilever, Labatt and others has led to six new creatives coming to the agency.
Cheerful creatives making holiday cheer
A round-up of season’s greetings from ad land to you.
Jack Daniel’s creates some ‘buzz’
The liquor brand goes the charitable route to encourage sampling for its Tennessee Honey brand in Canada.
Making it with the makers
Which brands are taking notice of the movement that blurs the line between consumers and creators?
Coca-Cola gets personal
A special Coke for Tom, Dick and Harry? The brand is bringing its successful global campaign to Canadian audiences with customized bottles and cans.
Cadbury’s light-generating bikes
With help from The Hive, the confectionery maker used 3D printers to create pedal-powered electricity for its Bike Factory project.
Creatives are hungry for new blood
The Hive’s Simon Creet, Y&R’s Israel Diaz and JWT’s Brent Choi don fat suits for the latest Portfolio Night campaign.
Seven very sweet ads
If you can’t wait to dig into your goody bag of Easter treats, have a taste of these memorable spots.
Mr. Big turns snackers into superheroes
The Mondelez brand has partnered with Spider-Man for a new PC game that turns your phone into a controller.
Wonder Bread’s greatest campaign since…
The Weston Bakeries line is stepping away from nutrition-focused campaigns, instead tapping into the comfort food trend with new creative from The Hive.
Top Cannes Promo & Activation contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.
GMR hires a new VP strategic partnership
Christopher Grimston, former VP marketing at Alibi Entertainment and VP creative/partner at The Hive, joined the Toronto agency.
Coca-Cola opens happiness with kindness
On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.
