Articles Tagged ‘the hive’

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Cadbury brings back the bikes

A promotional stunt by The Hive helps put some joy into the brand’s annual Bicycle Factory program.

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Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

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Telefilm’s patriotic platform

A new initiative hopes to be an “Own the Podium” for Canada’s audiovisual industry.

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Up to the Minute: Dentsu Aegis ups its data game

Plus: New hires at Zulu, Unitas and Brad, and more news you may have missed.

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Teach me to drink

Beverage brands are getting consumers to sip from the fountain of knowledge.

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OLG goes beyond games

With its new platform, the corporation wants to remind people where the money goes.

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What’s buzzing at The Hive?

Why the creative shop is now also handling sales and distribution for brands.

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OLG reminds Ontarians it’s here for them

How the lottery co is using its Pan Am sponsorship to remind the province of all the good it does.

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Mondelez Canada’s soccer play

The CPG co has launched a partnership with Canada Soccer, debuting limited edition packaging and a new app.

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Cadbury shrinks down

The chocolate brand makes big moments mini in its new campaign for its shrunken sweets.

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The Hive’s buzzy new hires

New business assignments from Unilever, Labatt and others has led to six new creatives coming to the agency.

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Cheerful creatives making holiday cheer

A round-up of season’s greetings from ad land to you.

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Jack Daniel’s creates some ‘buzz’

The liquor brand goes the charitable route to encourage sampling for its Tennessee Honey brand in Canada.

Making it with the makers

Which brands are taking notice of the movement that blurs the line between consumers and creators?

Coca-Cola gets personal

A special Coke for Tom, Dick and Harry? The brand is bringing its successful global campaign to Canadian audiences with customized bottles and cans.