Articles Tagged ‘the hive’

McDonalds

Shopper Innovation Awards: Original idea

McDonald’s picks up Gold for answering consumers’ questions, while Gotstyle and Maynards both take Silver.

Loblaw

Shopper Innovation Awards: Integration

Gold honours in this category go to Loblaw for “BBQTown” and MasterCard for “Stylicity,” while Maynards picks up Silver for “Make your Face a Maynards.”

JamesReady.Fans

Shopper Innovation Awards: Packaging

It’s what’s on the outside that counts for James Ready, Maison Orphee and Maynards, honoured with Gold, Silver and Bronze in this category.

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Cadbury pits Screme against Creme

The Hive launches a campaign for the new Halloween confection.

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Maynards and The Hive win big at the PROMO! Awards

The agency picked up Best in Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.

Copied from Media in Canada - OOH Y&D

Cadbury warns of an outbreak

The Kraft-owned brand is launching Halloween-themed Screme Eggs with online videos, commercials and OOH postings that talk of an impending “Goopocalypse.”

Collingwood

Collingwood Canadian Whisky maps it out

The Brown-Forman brand highlighted the liquor’s origins with an insert in the Globe and Mail.

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Canada’s creative contenders

What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.

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Maynards lets Granny loose

The Kraft-owned brand is at it again with an OOH campaign that puts a new face to its candy.

TheHive

As seen on reality TV

From the team at The Hive to DDB Canada’s Frank Palmer, Canadian ad men are taking the small screen by storm.

neil

The Hive hires Neil McPhedran

The former Tribal DDB managing director joins the Toronto agency as VP digital.

werebaby

The sweetest battleground

Some of the wackiest, most innovative advertising lately is coming from the candy industry. Is confectionery the new hotbed of creativity? In other words, is candy the new beer?

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CASSIES Gold: Caramilk’s success is no secret

With help from The Hive, Kraft Canada brings back the Caramilk Secret, giving it a Willy Wonka-style twist.

Reebok

Reebok Hockey casts its own players

The sports equipment and apparel brand powers its products in a new slapshot campaign.

caramilk key

Cadbury’s success is no secret

Canada’s real-life Willy Wonka is still managing to keep its marketing fresh despite its 100-year history.