Articles Tagged ‘the hive’

werebaby

The sweetest battleground

Some of the wackiest, most innovative advertising lately is coming from the candy industry. Is confectionery the new hotbed of creativity? In other words, is candy the new beer?

B-Caramilk-ca_Website2

CASSIES Gold: Caramilk’s success is no secret

With help from The Hive, Kraft Canada brings back the Caramilk Secret, giving it a Willy Wonka-style twist.

Reebok

Reebok Hockey casts its own players

The sports equipment and apparel brand powers its products in a new slapshot campaign.

caramilk key

Cadbury’s success is no secret

Canada’s real-life Willy Wonka is still managing to keep its marketing fresh despite its 100-year history.

Nos

NOS gives consumers the power

The Coca-Cola energy drink targets young adult males with a choose your own adventure-style movie.

maynards

Maynards lets consumers get gummy

The Kraft candy company targets 18- to 24-year-old Facebook users with a super sweet contest.