Articles Tagged ‘The Vanity’

VISA_TIFF

Visa screens a purpose-led approach for TIFF audiences

The trailer spoofing Pulp Fiction brings attention to “Sharing the Screen,” an initiative to expand access to film programming.

advice

Scotiabank guides people through a world of bad advice

A new campaign continues the bank’s shift from marketing around products and services to talking about “life and living.”

Auto-trader

Auto Trader gets nostalgic to broaden its appeal

To get a more gender-balanced audience, the site refreshed its branding and took a more emotional approach to car buying.

Loblaw-campaign

Loblaws shows how food lovers have adapted to the pandemic

The grocer’s latest “Food Lovers Unite” campaign uses the platform’s core insight to bring joy back to the tedium of lockdowns.

ZOOMSCUSE-Pants[1]

How the industry is helping people handle COVID-19

From providing levity to mobilizing donations, how some agencies and marketers have been giving back to their communities.

WethenorthIMG

CASSIES Silver: Raptors embrace northern identity

“We the North” came to life in just two weeks, but still managed to generate 546 million impressions.