Articles Tagged ‘Theo’

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Theo to be dissolved as Rogers moves creative to Sid Lee

The bespoke WPP agency will be no more, though Taxi will continue working on Fido.

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Angus Tucker departs from Theo

The agency’s founding CCO has decided to “take a break,” with a successor to be named in the near future.

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Most-read of 2021: Campaigns

Our readers were really interested in the first campaign from the OCS, as well as efforts from Tims, Canadian Tire, Rogers and Telus.

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Fido’s new platform reminds consumers whose side it’s on

“At Your Side” takes an explicit message about service and ties it to an implicit support of diverse communities.

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Rogers creates a new platform for its community impact programs

The telco adopts a new strategy to talking about CSR, focused on peoples’ desire to meet their potential.

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Rogers Ignite cuts through the streaming maze

The telco positions SmartStream as the hero that lets you spend more time watching shows than finding them.

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Fido connects over diversity within the LGBTQ community

The telco’s multi-pronged Pride campaign aims to bring people together while in-person celebrations are still off the table.

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Fido gives diverse musicians a louder voice ahead of the Grammys

The telco’s latest community-focused initiative includes a web series with BIPOC and LGBTQ2S+ artist interviews and performances.

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Rogers makes reliable internet a lockdown stress reliever

As speed becomes less of a differentiator, the telco’s latest Ignite campaign instead aims to give customers the confidence that it’ll work.

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Most-read of 2020: Agencies

The most popular stories out of Canada’s shops included big assignments, major launches, pandemic survival strategies and racism in the industry.