Articles Tagged ‘Theresa McLaughlin’

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TD’s history of giving thanks gives it a leg up

In a time when gratitude-focused ads have become ubiquitous, the bank’s CMO believes its track record helps it stand out.

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Virtual Roundtable: Tackling financial anxieties

How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.

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Canadian brands could lose 16% of their value

Brand Finance’s predictions come with its annual report, which ranks TD and Canada Life as the country’s most valuable brands.

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TD thanks customers for their community work

A long-running client appreciation campaign evolves to connect with the bank’s CSR platform and recent rebranding.

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The year in Canadian advertising

From funny airlines to smart chatbots, these are the stories our readers paid the most attention to in 2017.

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TD gets ‘ready’ for change

CMO Theresa McLaughlin on the bank’s upgraded green chair and refreshed positioning.

TD Bank Group-TD celebrates Canada-s 150th birthday by revitaliz

TD gets greener for Canada 150

Why a focus on improving parks and community spaces is at the heart of the bank’s initiative.

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TD to get new CMO

Dominic Mercuri is set to retire in January, with Theresa McLaughlin taking the helm.

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TD wants you to take a #housie

The bank’s spring mortgage season campaign is all about Canadians celebrating getting that loan.