Articles Tagged ‘Tide’

P&G

Health care continues to drive P&G’s sales growth

The CPG giant also incrementally increased marketing and promo spend amid supply chain related price hikes.

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CPGs want consumers to turn the dial on waste

Consumer habits remain a hurdle to mitigating climate change. Here’s what brands like Hellmann’s and Tide are doing about it.

P&G

Check it out: P&G’s Pan Am play

The CPG giant brings back “Thank You, Mom” just in time for the Games.

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A call for more inclusion

In her latest editorial, editor Emily Wexler pontificates on what “normal” in advertising should really be.

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Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

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Up to the minute: New agencies for L’Oreal, new work from P&G

Check out the news you might have missed this week.

tide

Tide wades into branded content

The P&G brand is showcasing Canadians who can weather the cold in its latest digital push.

skeleton

Boo-worthy brand opps

Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.

dads

Nine ads that challenge the dad status quo

Ahead of Father’s Day, we go searching for ads that celebrate dads.