Articles Tagged ‘tiff’

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TIFF calls on fans to continue film fest rituals

Despite many changes this year, the festival wants to show that it is maintaining its role in culture and the film industry.

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Bud Light makes a doc about inequality among DJs

When past music marketing revealed women didn’t have a voice in the industry, the brand adapted its strategy to address the issue.

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Doctors Without Borders embraces urgency

The non-profit is launching a campaign with a particular focus on getting TIFF attendees to donate.

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Are celebrity gift lounges worth it? (column)

With TIFF drawing celebrities and sponsors to the spotlight, Dina Vieira points to pitfalls in one popular strategy.

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TIFF blurs promotion and delivery of film

A new partnership with Toronto’s Union Station features the best of Canada’s history on screen.

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True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.

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TIFF puts storytelling in context

The organization uses geo-targeted ads to drive home Canada’s legacy in film, TV and advertising.

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Your chatbot needs a helping hand: column

Eighty-Eight’s Erin Bury on why brands intrigued by the buzzy tech shouldn’t totally abandon the human touch.

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Visa experiments with AR at TIFF

Passersby at the festival can try (and buy) movie-inspired duds at the brand’s booth.

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Brands get red-carpet ready

How sponsors from McDonald’s to RBC to the Dairy Farmers are making their presence known at TIFF.

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Samsung launches a pop-up

The downtown Toronto showroom, which ties into TIFF, is part of a campaign to support the brand’s latest appliances.

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Up to the Minute: The new CMA board

Plus: Rooftop’s rebrand, Osheaga gets a digital agency and more news you might have missed this week.

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Check it out: A feline film frenzy

Temptations’ Just for Cats Festival celebrates the best in viral cat videos.

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Brands swipe right

Does tapping into Tinder get you admirers or will consumers spurn your advances?

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L’Oreal Paris gets augmented

We get a sneak peek at the cosmetic co’s plans to make its new tech, which lets users try on different makeup looks, the top beauty app in a month.