Articles Tagged ‘Tony Chapman’

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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What’s behind the Canadian sweep?

From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.

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The human and humane side of cost cutting

Trying to cut costs? Tony Chapman says it’s time to change the business of doing business.

Brands and The Emperor’s New Clothes

Tony Chapman offers the naked truth on CPG cos’ reliance on pricing as a volume driver.

Embrace the chaos

From our September issue, publisher Mary Maddever treads down memory lane.

Weekend reading: Chapman’s next chapter

The industry vet says goodbye to Capital C with some parting words for the ad biz.

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Leave the stage with the audience wanting more

In his words, why Chapman is folding his agency, parting thoughts for the marketing world and what’s next for him.

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KBS+ Toronto and Capital C merge

Led by Nick Dean (pictured left), the shop will keep the KBS+ name, as Cap C founder Tony Chapman steps aside.

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Google does the driving

New driverless vehicles being piloted by the tech co could create a new captive audience for marketers.

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Shopper Innovation Awards judges

Learn more about the co-chairs and jurists behind the Shopper Innovation Awards.

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Bricks and mortar to overtake e-tailers: report

New technologies will help retailers create richer experiences bringing customers back to stores, according to the latest IBM 5X5 predictions.

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Capital C promotes three

Gary Watson (pictured) steps into the CCO role, while Jason West and Rick Chiarelli take on managing director positions.

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Marketing lessons from the Bedouins

Tony Chapman on the need for adaptability when it comes to reinventing marketing.

BRANDED CONTENT TELEVISION - Canada's Newest Industry Entrant

Meet the new players in branded content

Two companies are entering the red-hot branded content arena with new ventures.

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Exploring ethical sourcing

In light of the April tragedy in Bangladesh, where a factory that produced clothes for Joe Fresh collapsed, a few industry insiders weigh in on whether it’s time companies make ethical sourcing a bigger brand priority.