Articles Tagged ‘Tony Chapman’

Bennett

Capital C’s Bennett Klein steps down as partner

The creative planner will continue to work for the agency as a consultant on brand development and strategic planning.

MaisonOrphee

Retail trends: What’s hot, what’s not

Shopper DDB’s Jason Dubroy and Capital C’s Tony Chapman on the rise of simplicity, mobile loyalty and donuts, and the fall of square corners and cupcakes.

Milner Love It or List It 20121115 0002

The rise of retail-tainment

Retailers and entertainment companies are increasingly allowing consumers to “shop the show,” as branded content takes on a different spin.

Copied from Media in Canada - Bconmorning panel

Industry gets social with branded content: BCON Expo

From previewing new shows like The Social to discussing how brands can partner with popular bands, the inaugural event explored the past, present and future of branded content in Canada.

Liebman

Shopper Marketing Forum: The future of retail

A recap of the sessions at the Toronto conference, which addressed the fragmentation of retail channels, the new “shopper economy” and the divide between retailers and manufacturers.

TonyChapman2

Shopper Innovation Awards: Judges

Meet the jury, comprised of co-chairs and an executive committee, for the 2013 awards.

CovenantHouse

Video: CEOs spend a night on the street

Dragons’ Den‘s Arlene Dickinson, Capital C’s Tony Chapman and more spend a night on the sidewalk to support Covenant House.

Kokanee movie out here

The big pour-off

We asked Molson and Labatt to pick their best-of-the-year marketing efforts, and highlighted a few of our own, then asked industry experts to weigh in on this tasty battle.

shopper marketing

Strategy launches the Shopper Innovation Awards

The new awards will recognize the best-of-the-best in shopper innovation at the inaugural show on March 5, 2013.

IndigoFallWinter15

Roundtable: The Shopper Marketing Revolution

Our experts weigh in on industry changes, and how retailers and manufacturers must adapt to keep up.