Articles Tagged ‘Tony Matta’
Tony Matta heads to Starbucks
Kraft Heinz’s Canadian CMO is going to the U.S., while Brian Kerr takes over Canadian marketing for the company.
Tony Matta to lead Kraft-Heinz marketing
The Kraft Canada CMO will reportedly take the marcom reins here.
Meet the CASSIES jury
Here are the Canadian marketing leaders making up the 2016 judging panel.
Risky business
Which brands are proving that a calculated risk can reap big rewards?
Weekend reading: How to train your marketers
Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.
The passion of the marketer
Editor Emily Wexler on the characteristic driving marketers to excel at their jobs.
What keeps marketers up at night?
We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.
2014 Marketers of the Year
Here’s the skinny on what made these folks rise to the top of our list.
2015: Hack at it
From our year-end issue, publisher Mary Maddever on reinvention and a 2015 wishlist.
Krafting icons
We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.
PR AOY jury
Here’s the panel that scored this year’s inaugural PR Agency of the Year entries.
Last chance: Help crown our Marketer of the Year
Vote for candidates from Canadian Tire, MLSE, Kraft, Dempster’s and Aritzia by midnight tonight.
What keeps Caroline Losson up at night?
The VP of marketing at Natrel chats about the struggle with bilingualism, keeping millennials engaged and why numbers mean nothing.
What keeps Tony Matta up at night?
The Kraft Canada CMO on why systemic cost-cutting is giving him a hiring headache, and why relying on price is bringing the whole market down.
Hacking Kraft
The food company’s super-simple, three-step, scrappy guide to reaching millennials.
