Articles Tagged ‘topspot’
Huggies finds a place for hugs during social distancing
The diaper brand keeps its positioning relevant, building affinity with moms who feel disconnected from other family members.
Canadian Tire jumpstarts its sport relief efforts
Jumpstart’s mission is to help kids overcome financial barriers to sports, but now it is helping leagues take on their own troubles.
Sinai Health shows all sides of care in its first campaign
Low awareness can hold back donations, so the network took a less clinical approach to showing the scope and impact of its work.
Volkswagen has room for any family in an ‘SUVW’
The automaker is familiarizing people with its lesser-known SUV lineup by showing it’s not just for the “traditional” family.
Do not join Reese’s secret society
The Hershey brand uses exclusivity and intrigue to draw in consumers who are buying primarily from well-loved confectionery brands.
Knix breaks up with disposable hygiene products
The brand embraces destigmatizing periods and the environmental benefits of dumping tampons and pads.
Sobeys makes funding youth mental health a family affair
The grocery banner will launch a new campaign next week to support the biggest CSR push in its history.
IKEA dances its way into bed
This year’s “Sleep Event” campaign aims to offer solutions to people who have been having more trouble getting some rest lately.
HomeEquity enlists a con man to protect seniors
The financial brand looks to help its target audience enjoy a stress-free retirement by avoiding the uptick in scams, during the pandemic.
KFC makes finger-lickin’ a dirty word
The QSR gets back to brand investment by tweaking its historic tagline for the times we live in now.
Pabst tests an off-beat approach to vodka soda
From can design to ABV to its campaign, the plan for PBR’s first RTD is to do things differently in a crowded category.
Reitmans wears the power of diversity on its sleeve
The retailer takes its approach a step further by helping women confidently show solidarity for each other’s causes.
KFC tells plant-based haters to relax
For the national launch of its vegan-friendly ‘chicken’ sandwich, the QSR aims to bring skeptics into its broad audience.
Shaw looks to retain Western Canadians with wireless
Shaw Mobile aims to help all lines of the telco’s business, launched with a platform showing the bright side of staying connected.
Alexander Keith’s comes back home to Nova Scotia
To win back allegiance on its home turf, the brand is celebrating local grit.
