Articles Tagged ‘topspot’

officeosacr

Why Casey House created new episodes of Friends and The Office

The re-edited episodes aim to give more reach to the non-profit’s mission of breaking through stigma of HIV/AIDS.

Oetker

Dr. Oetker sings for its supper

The frozen pizza brand is giving away custom love songs and a diamond ring in a bid for younger consumers.

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TurboTax gives customers more support in first Canadian integrated campaign

The company is advancing its mission to be known for a more full-service tax offering.

Hello-Fresh1

HelloFresh brings melodrama to its marketing

The meal kit player taps Schitt’s Creek star Annie Murphy for a mock soap opera to put more of a focus on differentiation.

goodlife

GoodLife begins the year with a focus on diversity

FCB’s first campaign for the fitness chain focuses on inclusiveness and a range of offerings to compete with boutique studios.

subwaymarthastewart

Subway and Martha Stewart give a lesson in plant-based food

Why the QSR is “going big” to promote the national launch of its Beyond Meat meatball sandwich.

Ikea

IKEA shows the possibilities of storage

The retailer takes a dream-like approach to address consumer pain points around staying organized.

WealthSimple

Wealthsimple tells its origin story with eyes on the future

The fintech company focuses on how its CEO is one of “half a million Mikes” ahead of plans to expand its offering.

TimHortons-Wayne

Tim Hortons recounts Wayne Gretzky’s origin story

With the launch of “The Autograph,” the coffee chain continues to focus on telling emotional stories with an element of truth to them.

siakam-raptors-google

Google uses its tech to help Ronald McDonald House

Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.

Interac-2

Interac swaps holiday gifts for the ‘stuff’ that matters

The company is focuses more on experiences as Canadians grow concerned about the materialistic nature of the season.

coke-bear

Coca-Cola taps old favourites for big holiday push

The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.

Project Understood

CDSS and Google want voice assistants to be more inclusive of Down syndrome

The new campaign asks people with the disorder to donate their voices and improve voice-recognition models.

subarugoat

Subaru pits the Outback against a goat

The automaker’s biggest vehicle launch takes a different perspective on ‘performance’ to get the new model and its brand to stand out.

Mazda_ad

Mazda tucks in the high-end competition

The automaker focuses on the joy of winter driving to put itself in the same consideration set as luxury models.