Articles Tagged ‘topspot’

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Huggies finds a place for hugs during social distancing

The diaper brand keeps its positioning relevant, building affinity with moms who feel disconnected from other family members.

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Canadian Tire jumpstarts its sport relief efforts

Jumpstart’s mission is to help kids overcome financial barriers to sports, but now it is helping leagues take on their own troubles.

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Sinai Health shows all sides of care in its first campaign

Low awareness can hold back donations, so the network took a less clinical approach to showing the scope and impact of its work.

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Volkswagen has room for any family in an ‘SUVW’

The automaker is familiarizing people with its lesser-known SUV lineup by showing it’s not just for the “traditional” family.

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Do not join Reese’s secret society

The Hershey brand uses exclusivity and intrigue to draw in consumers who are buying primarily from well-loved confectionery brands.

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Knix breaks up with disposable hygiene products

The brand embraces destigmatizing periods and the environmental benefits of dumping tampons and pads.

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Sobeys makes funding youth mental health a family affair

The grocery banner will launch a new campaign next week to support the biggest CSR push in its history.

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IKEA dances its way into bed

This year’s “Sleep Event” campaign aims to offer solutions to people who have been having more trouble getting some rest lately.

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HomeEquity enlists a con man to protect seniors

The financial brand looks to help its target audience enjoy a stress-free retirement by avoiding the uptick in scams, during the pandemic.

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KFC makes finger-lickin’ a dirty word

The QSR gets back to brand investment by tweaking its historic tagline for the times we live in now.

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Pabst tests an off-beat approach to vodka soda

From can design to ABV to its campaign, the plan for PBR’s first RTD is to do things differently in a crowded category.

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Reitmans wears the power of diversity on its sleeve

The retailer takes its approach a step further by helping women confidently show solidarity for each other’s causes.

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KFC tells plant-based haters to relax

For the national launch of its vegan-friendly ‘chicken’ sandwich, the QSR aims to bring skeptics into its broad audience.

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Shaw looks to retain Western Canadians with wireless

Shaw Mobile aims to help all lines of the telco’s business, launched with a platform showing the bright side of staying connected.

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Alexander Keith’s comes back home to Nova Scotia

To win back allegiance on its home turf, the brand is celebrating local grit.