Articles Tagged ‘topspot’

NABS

Cossette and NABS take a ‘crack’ at industry burnout

A new film uses an animated cracker to remind people to take care of themselves and their peers.

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Rice Krispies brings cereal and treats together around moments of fun

A platform covering all the brand’s products shows how “a simple grain of rice” can help families find magical moments to savour.

deddys-kitchen

YouTube champions the impact of Canadian creators

The platform’s nationwide campaign spotlights YouTubers that have taught and inspired communities across the country.

Marks

Mark’s broadens the appeal of its simple fashion

The retailer’s fall campaign aims to show that casual wear fits the day-to-day lives of a diverse range of customers.

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Quaker hits the rink with hockey families to win breakfast

The PepsiCo brand is using recognizable hockey parents to ride elevated interest in old-fashioned oats.

CAMH

CAMH shows how it is keeping its promise

In a follow-up to last year’s suicide prevention campaign, the foundation is highlighting the discoveries resulting from its work.

NeverStop

CIBC Run for the Cure steps up against pandemic fatigue

The campaign for this year’s virtual event asks participants to draw on the strength of those they are running to help.

WWR

World Wheelchair Rugby is here to win with a more dynamic rebrand

To better reflect where the sport is at today, the international federation got a new look that favours competition over being “inspirational.”

BestBuy

Best Buy broadens the definition of ‘teacher’ for back-to-school

To show the role its tech plays in enriching peoples’ lives, the retailer shows how everyone from parents to online content creators help people learn.

MadeGood_Unwreck_2

MadeGood launches first brand platform to ‘un-wreck the future’

Kids brainstorm ideas about how to solve food insecurity, which the healthy snack brand hopes will help it stand out as it grows.

McDonalds

Two McDonald’s campaigns tap into returning freedoms

The QSR is celebrating the things Canadians missed, be it traveling or getting to hang out with a fry thief.

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Google spark talk about A.I. with Douglas Coupland

The tech company fed the artist and author’s published works into a learning algorithm that then helped him make art.

CampDayBracelets_EN

Tim Hortons shows camp is more than fun and games

This year’s Camp Day campaign features an anthem penned by campers that speaks to the life skills they’ve developed.

hank

Oh Henry! debuts a new, felt-covered face of its brand

Created to add humour to solving hunger, a puppet named Hank will play a major role in the brand’s future activities.

Lyft

Lyft helps Vancouverites remember how to act in public

After the pandemic disrupted its launch in the city, the ridesharing service is hoping to seize a moment to reintroduce itself.