Articles Tagged ‘topspot’

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Hyundai ventures outside again

The automaker resumes its plans for more above-the-line marketing as demand begins to recover.

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IKEA finds the silver lining in staying home

The second spot launched under the retailer’s new head of marketing combines snippets of its global and Canadian ads.

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Molson joins forces with other brewers for Canada Day

The country’s oldest brewery wants to create pride in Canadian beer, including by selling other brands in the “The Canadian Case.”

Canada-Life

Canada Life recalls the historical benefit of expertise

The insurer begins to tell the story of its new singular brand after combining divisions last year.

Retail Roundtable

Virtual Roundtable: Fashion retail wakes from hibernation

From the C-Suite newsletter: Leaders at Hudson’s Bay, Indochino, CF and GroupM discuss reopening strategies.

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The Beer Store helps you pay back the people you owe a drink

The retailer prepares for summer by positioning its value proposition as a way to thank neighbours that helped us in recent months.

Automotive Roundtable

Virtual Roundtable: Auto brands in the driver’s seat

Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.

bumble

How Bumble is pivoting its marketing to virtual dates

New social ads show how options like video chat can still deliver the long-term, quality connections the dating app is known for.

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Virtual Roundtable: Tackling financial anxieties

How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.

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Maple Leaf keeps fighting food insecurity and relating to parents

Images of empty fridges and DIY haircuts help the company adapt two of its brand pillars to the pandemic.

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H&R Block wants alternative filing options to feel safe and easy

A campaign updated for a unique tax season aims to give clients confidence in pandemic-friendly services they are using out of necessity.

Open Mic

Virtual roundtable: Investing through a crisis

David Kincaid, Kenneth Wong and Hisham Ghostine weigh the risks, rewards and opportunities of spending without a playbook.

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Lowe’s asks Canadians to let their homes take care of them

The hardware retailer’s new campaign aims to put a more positive spin on staying at home.

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Dove shows the ‘beautiful’ courage of frontline workers

A new campaign from the Unilever brand features faces marked by masks and PPE as part of a broader support program.

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Zulu Alpha Kilo shares COVID-19 campaign with entire industry

Assets for a new campaign to “get people to take this seriously” are being made freely available to any brand or agency.