Articles Tagged ‘topspot’

Becel-Oats

Becel tickles your punny bone for its latest margarine innovation

An eight-minute compilation of oat-based wordplay is a continuation of the brand’s efforts to respond to trends in food.

BestBuy

Best Buy brings staff expertise back to its marketing

The pandemic has kept the retailer from showing off “Blue Shirts” in its ads, but a new chat platform is letting it once again show their importance in the omnichannel journey.

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Tourism Yukon brings a 91-metre piece of Indigenous art to life

The tourism board is speaking to those seeking “transformational” travel by amplifying culture that’s often overlooked by the rest of the world.

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A new agency helps Canadian Women’s Foundation get past the niceties of Mother’s Day

The Hard Work Club’s first project addresses the disproportionate impact the pandemic has had on moms.

Casa-mendosa

Casa Mendosa revisits soap opera melodrama

The Weston tortilla brand goes national in an attempt to own a growing bakery category.

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Dos Equis offers up a ‘dos’ of optimism

The Heineken-owned beer brand moves on from its iconic “Most Interesting Man in the World” pitchman in its first creative by new AOR Sid Lee.

Zabiha

Zabiha hits the road on a brand-building mission

Now a market leader in halal meat, the brand is looking to establish stronger connections with Muslim communities outside of Toronto.

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Saxx launches another ballsy campaign

The brand is emphasizing confidence to further build its place in the premium underwear category.

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Scotties is trying to unleash more puppy love

Kruger’s tissue brand goes beyond function to foster more of an emotional link with its new mascot.

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Flowr brings cannabis out of hiding

The brand’s biggest ad campaign yet leans into its specialty to connect with more experienced users.

Canadian-Tire

Canadian Tire ends the countdown to spring

The retailer leans into heightened anticipation Canadians have for getting outside by showing it has everything they might need.

Loblaw-campaign

Loblaws shows how food lovers have adapted to the pandemic

The grocer’s latest “Food Lovers Unite” campaign uses the platform’s core insight to bring joy back to the tedium of lockdowns.

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H&R Block courts two distinct multicultural audiences

The tax brand has boosted spending as part of a five-year strategy, starting with different approaches for newcomers and those who have been in Canada a bit longer.

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RBC’s music platform makes its Grammy debut

The bank shows what emerging Canadian artists have faced under lockdown as part of an “all-encompassing” youth strategy.

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Rogers makes reliable internet a lockdown stress reliever

As speed becomes less of a differentiator, the telco’s latest Ignite campaign instead aims to give customers the confidence that it’ll work.