Articles Tagged ‘topspot’
Dove shows the ‘beautiful’ courage of frontline workers
A new campaign from the Unilever brand features faces marked by masks and PPE as part of a broader support program.
Zulu Alpha Kilo shares COVID-19 campaign with entire industry
Assets for a new campaign to “get people to take this seriously” are being made freely available to any brand or agency.
Revolve helps resolve an ongoing lack of social distancing
The agency taps a long list of partners to urge Canadians to “step up,” one of several that are using creativity to get people to stay home.
How agencies are keeping morale up
As WFH changes the way they work, CloudRaker, Jam3 and Sophomore have devised ideas to keep talent connected.
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BMO breaks biases towards women and money
This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.
Lexus takes extra time to craft a new Canadian platform
The luxury automaker focuses on making the most out of time to connect customers back to what its brand stands for.
Why Casey House created new episodes of Friends and The Office
The re-edited episodes aim to give more reach to the non-profit’s mission of breaking through stigma of HIV/AIDS.
Dr. Oetker sings for its supper
The frozen pizza brand is giving away custom love songs and a diamond ring in a bid for younger consumers.
TurboTax gives customers more support in first Canadian integrated campaign
The company is advancing its mission to be known for a more full-service tax offering.
HelloFresh brings melodrama to its marketing
The meal kit player taps Schitt’s Creek star Annie Murphy for a mock soap opera to put more of a focus on differentiation.
GoodLife begins the year with a focus on diversity
FCB’s first campaign for the fitness chain focuses on inclusiveness and a range of offerings to compete with boutique studios.
Subway and Martha Stewart give a lesson in plant-based food
Why the QSR is “going big” to promote the national launch of its Beyond Meat meatball sandwich.
IKEA shows the possibilities of storage
The retailer takes a dream-like approach to address consumer pain points around staying organized.
Wealthsimple tells its origin story with eyes on the future
The fintech company focuses on how its CEO is one of “half a million Mikes” ahead of plans to expand its offering.
Tim Hortons recounts Wayne Gretzky’s origin story
With the launch of “The Autograph,” the coffee chain continues to focus on telling emotional stories with an element of truth to them.
