Articles Tagged ‘topspot’

Amanda_Strategy Magazine

Dove shows the ‘beautiful’ courage of frontline workers

A new campaign from the Unilever brand features faces marked by masks and PPE as part of a broader support program.

Screen Shot 2020-04-02 at 1.04.43 PM

Zulu Alpha Kilo shares COVID-19 campaign with entire industry

Assets for a new campaign to “get people to take this seriously” are being made freely available to any brand or agency.

step-up

Revolve helps resolve an ongoing lack of social distancing

The agency taps a long list of partners to urge Canadians to “step up,” one of several that are using creativity to get people to stay home.

Jam3 Cribs 4

How agencies are keeping morale up

As WFH changes the way they work, CloudRaker, Jam3 and Sophomore have devised ideas to keep talent connected.

JaneGrowsUp_1[1][1]

BMO breaks biases towards women and money

This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.

lexus

Lexus takes extra time to craft a new Canadian platform

The luxury automaker focuses on making the most out of time to connect customers back to what its brand stands for.

officeosacr

Why Casey House created new episodes of Friends and The Office

The re-edited episodes aim to give more reach to the non-profit’s mission of breaking through stigma of HIV/AIDS.

Oetker

Dr. Oetker sings for its supper

The frozen pizza brand is giving away custom love songs and a diamond ring in a bid for younger consumers.

Hero image - 1920x1080

TurboTax gives customers more support in first Canadian integrated campaign

The company is advancing its mission to be known for a more full-service tax offering.

Hello-Fresh1

HelloFresh brings melodrama to its marketing

The meal kit player taps Schitt’s Creek star Annie Murphy for a mock soap opera to put more of a focus on differentiation.

goodlife

GoodLife begins the year with a focus on diversity

FCB’s first campaign for the fitness chain focuses on inclusiveness and a range of offerings to compete with boutique studios.

subwaymarthastewart

Subway and Martha Stewart give a lesson in plant-based food

Why the QSR is “going big” to promote the national launch of its Beyond Meat meatball sandwich.

Ikea

IKEA shows the possibilities of storage

The retailer takes a dream-like approach to address consumer pain points around staying organized.

WealthSimple

Wealthsimple tells its origin story with eyes on the future

The fintech company focuses on how its CEO is one of “half a million Mikes” ahead of plans to expand its offering.

TimHortons-Wayne

Tim Hortons recounts Wayne Gretzky’s origin story

With the launch of “The Autograph,” the coffee chain continues to focus on telling emotional stories with an element of truth to them.