Articles Tagged ‘topspot’

Copied from Media in Canada - Gitchhiker

Stanfield’s takes its guy cross-country

The underwear brand is raising money for below-the-waist cancer research by taking its “guy at home” on the road this week.

Copied from Media in Canada - Lilydale

Lilydale shows its classic side

The company has launched a new TV campaign aimed at moms, with an old-school 1940s spokesperson.

Copied from Media in Canada - SickKids

SickKids bands together

The foundation returns to its roots for a new multi-platform awareness campaign.

Copied from Media in Canada - Picture 1

Tetley Canada speaks to the mind, body and spirit

The brand is shifting its messaging from promoting one tea at a time to multiple, and is using a mix of TV and social media to reach a broad target of women aged 24 to 54.

Copied from Media in Canada - Cadbury

Cadbury welcomes Canadians to Joyville

The brand is launching the global communications platform for its Dairy Milk brand with TV spots that target women in their 30s.

Copied from Media in Canada - Wiser's man

Wiser’s gets Spiced up

To compete against the influx of flavoured spirits, the brand has launched a new product and campaign targeted to a younger audience.

Copied from Media in Canada - YellowPagesGroup

Yellow Pages invites you to the new ‘hood

The Yellow Pages Group has launched the first phase of its new identity, which highlights the brand’s mobile offerings.

Copied from Media in Canada - Wanye_Stef

Arby’s sandwich creates disbelief

The QSR is promoting its new limited-time product with video interviews of those who believe in paranormal activity, but are skeptics of the sandwich’s existence.

Copied from Media in Canada - DragonsDenDay2

Ford Fusion promotes with Dragons

The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC’s Dragons’ Den.

Copied from Media in Canada - Quebec magic fest

Quebec City Magic Festival distorts the truth

To promote the magic fest, agency Lg2 created an illusion that saw the reflections of pedestrians dissappear.

TorontoHumaneSociety

Toronto Humane Society lets the dogs out

A new campaign by Rethink invites retailers and manufacturers to help the THS keep dogs cool (and alive) this summer.

Copied from Media in Canada - RonaOlympic

Rona renovates its Olympic sponsorship

The home reno retailer is activating its fourth sponsorship of the Games with a larger investment in digital media, as well as a comical TV spot.

Copied from Media in Canada - McD'sCanada

McDonald’s Canada employees boast twinkle toes

The QSR’s employees are the stars of a new TV spot that has them performing a dance choreographed by a judge from So you Think you Can Dance Canada.

Copied from Media in Canada - Blue Mountain

Blue Mountain’s natural summer high

The Ontario resort is going through some changes, adding a new brand platform and pushing it out during the summer instead of the usual winter period.

Copied from Media in Canada - ItReflectsusAll

The Grey Cup hits the rails for its 100th celebration

Rona is the lead sponsor of the cross-country tour, which is one of many ways the CFL is promoting the centennial this fall.