Articles Tagged ‘Toronto Blue Jays’
American Standard hopes new pitchman is a home run
The plumbing brand hits a tongue-in-cheek tone with Kevin Pillar, the first time it has used a pro athlete as a brand ambassador.
Powerade taps Kevin Pillar for in-store marketing
The Toronto Blue Jays star will be featured on POS and in other marketing through the baseball season.
Check it out: A pretty sweet Timbit
Tim Hortons unveils the latest (adorable) chat between Kevin Pillar and a future baseball star in its “Timbits Talks” series.
Check it out: Boston Pizza’s Jays fan camp
The restaurant chain has partnered with the team to give baseball lovers a true fan experience.
General Mills taps Jose Bautista after cereal selfies
The CPG co struck up the partnership after seeing the player’s social media love for its brands.
Schneiders’ traditional refresh
The 125-year-old brand revamps its look while paying homage to its heritage.
What are your #priceincentives?
Agency folks get behind the social media craze of promising life and limb for David Price to stay in TO.
Check it out: Some real Jays worship
Think you have Blue Jays fever? Just take a look at Sid Lee’s shrine to the team’s GM.
Brands get on the Blue Jays bandwagon
How Ikea, Honda and Budweiser showed a little spirit ahead of the team’s first playoff game.
Check it out: Coke brings back a classic
The brand revives its 1993 Blue Jays jingle with some help from Sid Lee.
Throwback Thursday: Always Blue Jays fever
We take you back to the early ’90s when Coke hit it out of the park with a Jays-flavoured jingle.
TD’s playoff push
The bank takes to TV to help celebrate the Toronto Blue Jays’ success.
Home Hardware’s home run surprise
Little Leaguers get a big shock from the Toronto Blue Jays in the retailer’s new promotion.
Brands of the Year: WestJet reaches new heights
Fasten your seat belts and prepare to read how the airline landed a spot among the country’s top brands.
Throwback Thursday: strategy in 2000
For our 25th anniversary, we’re travelling through time. In 2000, Roots launched an airline and we survived Y2K.
