Articles Tagged ‘Toronto Raptors’

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Nando’s enlists Spicy P for spicy sauce

From Shopper Marketing Report: The chain taps Pascal Siakam to build recognition for the restaurant and its CPG offerings.

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Coors Light goes old-school with Raptors anniversary campaign

Retro cans and beer ads tap into both the team’s 25th anniversary and 90s nostaglia.

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D’Italiano suits up with the Raps to drive bread growth

From Shopper Marketing Report: The Weston brand created new packaging and a campaign to help fans “#GetThatBread.”

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Google uses its tech to help Ronald McDonald House

Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.

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2019 MOY: Clinton Braganza is Scotiabank’s miracle maker

This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.

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American Express shows that rewards work for small businesses, too

The brand enlists three entrepreneurs, including Toronto Raptor Fred Vanvleet, to show the value of its Business Edge card.

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2019 Brand of the Year: OVO started from the bottom…

Now October’s Very Own is creating hype at a level Canadian brands rarely see.

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SickKids and Airbnb let you book an ICU

The hospital partners with the booking site and Raptor Fred VanVleet so donors can experience why building a new facility is a priority.

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Coca-Cola hopes to drain threes with Raptor mini-cans

CPG releases limited edition Sprite and Coke mini cans to celebrate big win.

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Tim Hortons places Raptors superfan in the limelight

A mini-documentary about Nav Bhatia explores inclusivity and the Canadian spirit.

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Not all Toronto Raptors ads are created equal

A neuromarketing analysis ranks how fans responded to 14 ads, with QSR chain Osmow’s on top of the list.

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View from the C-Suite: Tangerine’s Raptors marketing a slam dunk

President and CEO Gillian Riley discusses the halo effect of the team’s success on the digital bank.

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2019 SIA Awards: How to be direct

Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.

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GoDaddy’s Raptors-inspired onesie

The web hosting platform introduces a onesie in the second phase of its “CJ’s PJs” campaign.

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We The North: Building a basketball brand with bounce

Almost 25 years since its original logo was unveiled, the Toronto Raptors are a part of the fabric of the North.