Articles Tagged ‘Tribal DDB’
Canadian Tire’s content-heavy Christmas
The retailer zeros in on its active family target with a new influencer partnership.
McDonald’s means business in Montreal
Some tough negotiations with the Habs’ newest player go down in the spot for the QSR’s latest menu item.
McDonald’s beefs up for summer
The brand uses Calgary Stampede cowboys to add some authenticity to its new “Mighty Angus” burger.
CASSIES Silver: McDonald’s shows its skinnier side
To boost sales of the decades-old Egg McMuffin, the QSR highlighted its lower-than-expected calorie count.
TJ Flood scores an all-star strategy
Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.
McDonald’s kicks off a FIFA play
For the first time, the QSR is putting promotional support behind the World Cup.
Creative Report Card: Head of the class
This year’s most awarded creatives share what they’ve learned since school, plus their future-proofing strategies.
Brands of the Year: McDonald’s reconnection play
The legacy brand revamps its image through digital, premium foods and a new look.
Tribal Worldwide names new CD
Josh Stein, former CD at BBDO Proximity, will lead the digital agency’s Toronto office.
McDonald’s Canada creates movie magic
The QSR’s latest social effort invites fans to submit 140-character film ideas for the chance to win prizes sponsored by Scene.
McDonald’s targets night owls and early birds
The QSR is promoting its new 24HR Snack Tracker site with geo-targeted ads in Western Canada.
Tommy Perez leaves Tribal DDB
The agency says it has begun recruiting for a new creative director for its Toronto office.
Video: Catching up with McDonald’s in Cannes
We spoke with CMO Joel Yashinsky and Tribal DDB’s Andrew McCartney about their presentation in Cannes, as well as with Cyber judge, John St.’s Nellie Kim on how the QSR’s “Our Food. Your Questions.” campaign did in the category.
Canada nabs shortlist mentions in Cyber, Radio and Design
Leo Burnett, John St., Tribal DDB and Cossette all have multiple mentions in the lists released this morning from Cannes.
Tribal DDB and Anomaly take home a Silver Lion each
The agencies, which were recognized for their McDonald’s and Budweiser campaigns, respectively, were the only Canadian contenders to snag prizes Monday evening in Cannes.
