Articles Tagged ‘TrojanOne’
TrojanOne rebrands as T1
The Toronto shop has been working on bolstering creative and becoming a more strategic partner for clients.
TrojanOne increases its creative talent
Growing client relationships have led to five new hires and expanded duties for one CD.
How Canadians view sponsorship
A new study looks at which causes, sports properties and events are connecting most with consumers.
Air Miles finds its muse
By partnering with Live Nation on Stage Pass, the rewards program will offer music-based incentives to attract younger members.
Zulu fills nine more desks
A series of hires comes in response to new work, and to bolster the Zulu Live social team.
AToMiC Awards: Old brands, new tricks
You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.
TrojanOne hires new VP of consumer engagement
Rebecca Shanks returns to the agency after a decade with Coca-Cola.
OLG reminds Ontarians it’s here for them
How the lottery co is using its Pan Am sponsorship to remind the province of all the good it does.
Check it out: Coke gets in the game
The brand’s new spot for the FIFA Women’s World Cup shows females leading on the field.
Barbie packs some power
The brand’s new global campaign is all about showcasing how girls can be superheroes in their everyday lives.
Fisher-Price waxes poetics
The brand wants parents to slow down and enjoy a few moments of play, with a touching new video.
Cheerful creatives make (more) holiday cheer
Holiday dos and don’ts, history lessons and seasonal playlists from jolly agencies.
Barbie inspires altruism
The Mattel brand wants girls to “wish it forward” with its first Canadian-specific CSR initiative bowing this holiday season.
Mattel’s anytime game play
How does the toy maker plan to revitalize the steady-to-declining game category? With a ginormous teddy bear, a real life marching band and strangers playing Pictionary.
Barbie wants girls to be their own bosses
The Mattel brand is hoping to get more girls excited about being entrepreneurs later in life with a new Career line doll.
