Articles Tagged ‘TrojanOne’

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TrojanOne hires Graham Lee

The former founding partner of Grip joins the Toronto agency as CCO.

Hot Wheels Track Builder Challenge Exhibit

Hot Wheels launches an interactive exhibit

Housed in Toronto’s AGO, the giant racetrack includes a live stream and Twitter-powered switches and lights, and invites kids to build their own epic structures.

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TrojanOne launches WonderMakr, hires creative technologist

The experiential agency is spreading its wings with the launch of a digital technology subsidiary and has hired Garret Reynolds to support new research and innovation.

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Monster High gets Ghoulish in Toronto

The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.

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TrojanOne hires senior manager of strategy

Amanda Lewis joins the integrated marketing agency from Vibrant Ideation & Marketing to lead the strategic planning and delivery of marketing pitches.

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Brands swap goods for social currency

Kellogg’s All-Bran Tweet Shop and Hot Wheels tweet-activated vending machine got consumers talking about the brands on social media.

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Olympic sponsorship: is it worth it?

Mark Harrison at TrojanOne and Matthew Logue at S&E Sponsorship Group weigh-in on ambush marketing tactics, and the value of brand investment in the Games.

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Scouts Canada gets back on the radar with Hot Wheels

The organization is hoping the partnership will help extend its three-year upswing of attendance through increased promotion.