Articles Tagged ‘Troy McGuinness’

New Hires

FCB Canada expands its creative team

Three group CDs are among 11 recent additions to a deepening pool of talent.

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Cummins & Partners closes Toronto office

A year after the Australian agency opened in Canada, a major client loss has led it to “reassess the market opportunity.”

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Up to the Minute: New creative leads at Cummins

Plus: Brad picks up work for Bombardier and more news you might have missed.

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The reality of retail

TraffikGroup’s Troy McGuinness on why brands shouldn’t ignore shopper marketing as a brand building opportunity.