Articles Tagged ‘True Impact’

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VR eye tracking a growing market testing tool

Cost and speed drive retail researchers to embrace a new technology combo.

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Shikatani Lacroix gets in shoppers’ heads

The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.

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Milking your mind

The Strategic Milk Alliance wants to delve into your head and tell you what you’re craving.