Articles Tagged ‘TSN’

Tennis

Yes we Cannes: Good sports

Our latest look at Canadian work that could stand out at Cannes highlights two campaigns for the athlete in all of us.

gatoradesledge

Inside Gatorade’s branded content play

To reach a broader audience, the brand is tapping into emotional storytelling with NHLers in sledges.

cantireplay

Canadian Tire opens doors for youth hockey

What the retailer learned from its Olympic success and how it applied it to the World Juniors.

01DX0976

Molson wants your best shot

What’s more Canadian than slap shots and beer? The brewer’s famous fridge gets in on the hockey action.

biosteel

BioSteel goes mass

New spokesperson Connor McDavid helps the “pink juice” connect with health-minded athletes for its first TV spot.

MyNorth

Sport Chek’s community play

The retailer is building on the successful Raptors’ “#WeTheNorth” campaign with a crowd-sourcing twist.

JIMMY KIMMEL

Specialty TV by the numbers

Looking at specialty TV for your brand? Check out these stats.

Copied from Media in Canada -

Choose your own adventure: Specialty TV edition

With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?

The new media partners

Content players like Canadian Tire and TSN are increasingly securing deals to reach the masses amidst today’s fragmentation.

Copied from Media in Canada - KitKatChunky

Kit Kat issues Chunky challenge

The Nestle chocolate bar has launched a contest to decide on its next permanent flavour.

CocaColazero1

Coca-Cola Zero grabs the moment

The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.

MissionImpossible

NHL drops puck on Mission: Impossible promotion

Hockey and Hollywood collide with the pro hockey league building buzz for the upcoming Paramount Pictures release.