Articles Tagged ‘TV’

Paul Robertson

Time for your close up

Four networks got new bosses this year and two got renamed. Strategy checked in with some of the key players to get their take on the industry.

The Playboy Club

Prime-time battlegrounds

We called in the experts to weigh the odds: which network has the most competitive slate? Who has the biggest night? Which shows will be winners and which will be unceremoniously dumped?

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Specialty roundup

From the Oprah Winfrey Network to Quebecor’s new offerings, execs weigh in on where Canadian specialty is faring well and where tweaks are needed.

VW_Army_Defenders

Addressable advertising: the census revolution

Addressable TV is not a new idea. The concept’s been bandied about for ages and companies have dabbled in it, albeit with limited success. But now it’s taking meaningful strides forward, ready to breathe new, lucrative life into the old sample-based TV ad model, and Canada is poised to take the lead.

lauren_small

Battle of the (not so tall) media giants

Media Experts CEO Lauren Richards breaks down the new media bosses.

News

The National Fall TV schedule 2011/12

We’ve compiled all the national networks’ fall TV programming into one handy grid.

VW committee

Volkswagen polls the people to create new ad

The carco is encouraging VW fans over Facebook to become involved in the creative and production process of the third TV ad in its “Drive Until…” campaign.

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Fallsview Casino saves jobs

Fallsview Casino saves jobs

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Coors Light goes to the dogs

Coors Light goes to the dogs

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Log monster

Réno-Dépôt – Log Monster, by Diesel Marketing

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Tropicana lets a little more sunshine in

Tropicana lets a little more sunshine in

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Viagra says it’s sorry

Viagra says it’s sorry

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Egg Farmers present two reasons to get cracking

Egg Farmers present two reasons to get cracking

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Bic keeps it real

Bic keeps it real

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Fallsview Casino has gone to the dogs.

Fallsview Casino has gone to the dogs.