Articles Tagged ‘Twitter’
Brands doing good have the biggest cultural impact
A new report shows which efforts to make brands relevant resonate most with consumers.
Labatt launches in-house social agency
The brewer is bringing Draftline to Canada, partnering with Twitter to build ‘a creative engine powered by data and technology.’
2019 SIA Awards: How to be direct
Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.
What is on the minds of Canada’s marketers?
We asked respondents for predictions about agency relationships, tech, diversity and more in our annual Marketer Survey.
Back page: Notes from the headline cemetery
Not every story makes the cut.
Up to the Minute: Public grows its leadership team
Plus: The One Show’s Canadian judges, new branded content from Ubisoft and more news you may have missed.
Next Big Things: The new internet of things frontier
Plus, what health care tech can do for the industry, and more predictions about wearables and connected devices.
What Twitter users want from brands
A new study reveals how content on the platform can affect purchase decisions.
Up to the Minute: Tag’s new ECD
Plus: Imedia wins Parks Canada, Ipsos’ first CMO and other news you might have missed this week.
The new world (media) order
From new stars to platform choices galore, editor Emily Wexler reflects on the content jungle out there.
Going beyond likes
Social@Ogilvy’s new survey breaks down which social media users are actually advocating for brands.
The new social media realities
Taxi’s Thomas Kenny breaks down why brands have yet to adapt to the new social world.
Twitter steps into reality for World Cup
The company, along with Eventpeeks and TSN, brings the social conversation about the tournament into the real world.
SXSW: Are live-streaming apps the next big thing?
Fuse Marketing’s Patrick Weir on how brands can use platforms like Meerkat and Periscope.
TV ads spark most annoyed Twitter comments
Being interrupted during favourite TV shows is a top reason for negative comments about advertising.