Articles Tagged ‘Twitter’

Toronto_Simu

Twitter manifests big dreams to draw in new users

The social platform’s campaign shows how both celebs and everyday people tweeted about goals that eventually came true.

barrioshoffer

Twitter Canada hires new head of marketing

Rogers Sports & Media vet Jennifer Bairos Hofer takes over full duties for the social network.

clem-onojeghuo-381193-unsplash

Brands doing good have the biggest cultural impact

A new report shows which efforts to make brands relevant resonate most with consumers.

5200218267_c1f27410bd_b

Labatt launches in-house social agency

The brewer is bringing Draftline to Canada, partnering with Twitter to build ‘a creative engine powered by data and technology.’

Screen Shot 2019-03-14 at 1.07.51 PM

2019 SIA Awards: How to be direct

Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.

AKinnear_Strategy02_Final

What is on the minds of Canada’s marketers?

We asked respondents for predictions about agency relationships, tech, diversity and more in our annual Marketer Survey.

BackPageFINAL.JanFeb17

Back page: Notes from the headline cemetery

Not every story makes the cut.

shutterstock_229761016

Up to the Minute: Public grows its leadership team

Plus: The One Show’s Canadian judges, new branded content from Ubisoft and more news you may have missed.

smartthinq

Next Big Things: The new internet of things frontier

Plus, what health care tech can do for the industry, and more predictions about wearables and connected devices.

shutterstock_203809810

What Twitter users want from brands

A new study reveals how content on the platform can affect purchase decisions.

shutterstock_229761016

Up to the Minute: Tag’s new ECD

Plus: Imedia wins Parks Canada, Ipsos’ first CMO and other news you might have missed this week.