Articles Tagged ‘Twitter’

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Low awareness for WorldPride sponsors: study

Only 17% of the population could name a sponsor for this year’s celebration in Toronto, with TD coming out on top.

The little orphan that could

With killer plot lines and big buzz, Orphan Black is redefining what it means to be a Canadian specialty show.

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When social media meets Minority Report

Twist Image’s Mitch Joel asks whether products and services can be more social than humans.

Infographic: Which social sites work best for e-comm?

Facebook led the pack in steering purchases, while Polyvore had the highest order value average.

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The customized era

Iconic brands like Oreo and Harvey’s are tapping into consumers’ need to feel in control.

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Infographic: Brands on Twitter

Brands still struggle to measure ROI on the social platform, which turns eight today.

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CASSIES Gold: TSFC takes over Twitter

The Tourette Syndrome Foundation used social media feeds to shed light on its cause.

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Receipts: The next great market disruption?

Twist Image’s Mitch Joel on shaking up a staid communication channel, learnings from George Costanza’s wallet, and why even the smallest moments matter.

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Starbucks Canada launches Tweet-a-Coffee

The platform allows Twitter users to gift coffees to friends and strangers.

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Meet the new leaders

Q&As with the new head of Twitter Canada, Kirstine Stewart, and Samsung’s new VP marketing, Mark Childs.

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The road to somewhere

Simon Pont on what the future of branding has in common with Tony Stark and Charles Revson.

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Networks take to the web

CTV, CBC and Shaw’s Showcase are creating digital extensions of TV shows or repurposing webisodes for broadcast. Here’s a few to watch out for this season.

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Consumerology: Don’t tweet angry

Bensimon Byrne’s Max Valiquette muses on how brands should respond (or not respond) to angry social media rants.

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10 signs you’ve been hacked

Strategy presents ways to know that your social media account has been taken over.