Articles Tagged ‘UM Canada’

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BMO kicks off a new soccer campaign with a Team Canada star

Alphonso Davies is helping the bank enforce its connection to the game ahead of a historic World Cup for Canada.

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Spotify gets personal to draw in advertisers

The platform’s B2B campaign hopes to attract brands looking for captive audiences and one-to-one connections.

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Sunlight says not to sweat the small stuff

A brand relaunch goes for an emotional connection instead of boasting about how many dishes it can clean.

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Sobeys sweats the small stuff in a campaign for mental health

The grocer’s annual fundraiser shows how even small mental health challenges can grow into a heavy burden for youth.

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Amex puts members ‘front and centre’ of in-person experiences

The return of concerts and travel gives the credit card a chance to show off its rewards.

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SkipTheDishes’ new campaign pops with Katy Perry

The food delivery service is debuting its newest ambassador alongside a catchy rendition of its anthem and a slew of local Pride events.

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BMO wants to make rainbows more meaningful for Pride

The bank is inviting people to turn all the flags and colourful logos they’ll see this month into tangible donations.

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The Home Depot makes a big ‘to do’ over its new platform

The retailer is making projects seem less daunting, part of a strategy to build brand equity around product selection and DIY expertise.

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Hershey makes a splash with new Cookies ‘N’ Creme in store promo

The confectionery is seeing increased marketing support as more competitors encroach on the category.

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Hershey backs Cookies ‘N’ Creme with first campaign since 2018

After losing ground in the category, the CPG co is working with creative artists to rejuvenate the brand for a younger crowd.

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SkipTheDishes takes its Olympic support to a new level

Team Canada athletes are helping the food delivery app amplify its activity compared to Tokyo, with a focus on making sure audiences don’t miss big “Olympic moments.”

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Sleep-Eze wants you to dream of a good night’s sleep

Focusing on the joy that comes with being rested in the morning aims to help the OTC brand break from category norms.

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SkipTheDishes wants to own the pre-game moment

The food delivery brand debuts a new strategy for activating its hockey sponsorship portfolio.

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Nuggs is trying to be brave at shelf

McCain’s new plant-based brand is taking the same social-friendly tone that made it a hit in the U.S., into stores.

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Do not join Reese’s secret society

The Hershey brand uses exclusivity and intrigue to draw in consumers who are buying primarily from well-loved confectionery brands.