Articles Tagged ‘UM’

Vitaminwater pushes in-store sampling for new flavour

The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.

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Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

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Minute Maid focuses on the family

A new Canadian masterbrand platform is built on key moments, especially between parents and kids.

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Shopper Innovation Awards shortlist revealed

Labatt gets the most nods for its campaigns by UM and Hunter Straker.

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Budweiser lights up the hockey world

A giant Goal Light is the latest bold execution the brand will launch during the Super Bowl.

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Boston Pizza gives its menu the all-star treatment

A new campaign introduces a “general manager” who runs his restaurant like a sports franchise.

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Coca-Cola’s new ‘One Brand’ approach

A new global strategy that replaces “Open Happiness” will roll out in Canada next month.

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Powerade brings ‘just a kid’ to Canada

How the drink brand is leveraging a U.S. platform online and in-store to reach young men here.

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An artistic look at Smartwater

The Coca-Cola brand uses art installations to bring the design and movement of the product to life.

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Tylenol Cold & Flu’s modern family

Its “For What Matters Most” campaign features a common family structure that’s almost never seen in ads.

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Check it out: Coke brings back a classic

The brand revives its 1993 Blue Jays jingle with some help from Sid Lee.

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Indigo makes a weekend out of it

The retailer aims to be a go-to weekend destination with a series of themed in-store events.

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Check it out: Coke gets in the game

The brand’s new spot for the FIFA Women’s World Cup shows females leading on the field.

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McCain’s priceless reactions

The food company looks to remind parents of the joy Deep ‘n Delicious cakes can bring.

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Budweiser thanks Saskatchewan

In a new spot continuing its “Red Lights” campaign, the brand highlights why Saskatchewan is so significant to hockey.