Articles Tagged ‘UM’

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Coca-Cola Zero grabs the moment

The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.

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Coke launches anti-obesity campaign

The brand has launched its first campaign based on health and wellness in Canada, as part of a global initiative on the subject.

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Kokanee makes a movie

The Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.

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Michelob Ultra targets health-conscious drinkers

The new light beer has arrived in Canada with a marathon-style sampling station and multi-platform campaign.

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Next Media Stars: Bailey Wilson recruits parents to share the joy with Johnson’s

UM’s manager of broadcast investments used social media to connect with families, generating content that will be integrated into a cross-platform campaign.

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Alexander Keith’s launches a cider

The new product is the first non-beer for the Labatt brand, and is being promoted with a multi-platform campaign in Ontario.

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Rolling Rock makes life easier

The Labatt brand’s first Canadian campaign aims to “uncomplicate” things for its target market.

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MasterCard makes Toronto ‘Priceless’

The credit card co expands its classic campaign with city-wide giveaways for members.

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AToMiC Brand Integration

Coca-Cola sings its way to gold with “Coca-Cola Covers.” Danone takes silver and Doritos gets bronze.

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Jack Daniel’s gets sweet

The whiskey brand goes digital and buys big for the launch of Jack Daniel’s Tennessee Honey.

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TIFF: Diet Coke launches an ‘extraordinary’ look

The beverage brand will be using the festival to introduce its new voice to Canadians.