Articles Tagged ‘unilever’

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Unilever to work with more female-led startups

The CPG commits to using its size and innovation program to advance diversity in tech and innovation.

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Becel embraces plant-based diets

The Unilever brand puts influencer Jillian Harris at the heart of a campaign to make the most of modern eating trends.

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Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.

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Why avocados are up Becel’s alley

The margarine brand is skewing younger with its latest product launch, particularly with an exclusive Toronto pop-up.

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Unilever sees big hiring changes thanks to online games

New analytical partners have automated the interview process and made it more efficient.

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Cannes 2017: Unilever’s Keith Weed charts a course

The CMO tells Cannes Lions attendees his views on audience polarization, views and #unstereotyping.

Dollar Shave Club

Small is the new big (and big is the new small)

TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.

Dove

Dove documents moms’ daily experience

To support its new baby product line, the brand delves into the insight that no parent is perfect.

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Ricardo Martin heads to Russia

Unilever’s former Canadian VP of marketing discusses his new role leading personal care brands in the developing market.

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Unilever acquires Dollar Shave Club

The CPG giant will get the men’s grooming company and its 3.2 million members.

Dove

How Dove is keeping its message fresh

The brand’s latest campaign uses real Canadian stories to combat social norms around women’s looks.

Gender

Unilever says it’s time to unstereotype

The global CPG company is calling on the industry to address the portrayal of women in ads.

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Getting schooled on shopper marketing

Why Geometry Global and Unilever teamed up on an education program specific to the discipline.

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Hellmann’s guide to sandwich anarchy

A new shopper marketing campaign for the Unilever brand in Quebec enlists Bob le Chef to bring some fun to sandwiches.

Becel CASSIES

CASSIES Silver: Becel gets baking

The margarine brand had the recipe to counter its declining use.