Articles Tagged ‘unilever’

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Industries team up to drive intelligent packaging use

A new leadership council made up of CPG and packaging executives looks to boost adoption of interactive labels.

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Taking the long view of consumer habits

MaRS’s Sue McGill on why brands need to keep sustainability in mind when it comes to their future customers.

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Axe shows some professionalism

The Unilever brand continues to mature by celebrating the confidence of self-made success.

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Cannes 2015: Food for thought (Part II)

What Unilever’s Keith Weed is making the time to do in Cannes.

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Cannes 2015: Building a better world with branding

Strategy’s Mary Maddever on the buzz about cause in Cannes.

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Hellmann’s tackles food deserts

No, we’re not talking desserts. The brand is shifting its attention to food access, undertaking its first lobbying efforts.

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IGA and Unilever cook up a shopper program

Culinary artist Melanie Marchand takes centre stage in the evolving Quebec campaign.

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Shopper Innovation Awards: Dove brings women out of the shadows

In collaboration with Jean Coutu, the brand’s “Camera Shy” campaign in Quebec encouraged women to develop a positive self-perception.

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Dove’s tough choices

The brand’s marketing manager on the insights behind its latest campaign, which confronts women about their self-esteem.

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Brands bet big on the Raptors

MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.

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Unilever’s aging hair play

The company deepens its commitment to the category across two mainstream brands, after success with its more premium line.

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Bob finds its new CD

Former Tank CD Stephane Jean will lead creative at the agency, bringing a mix of design and digital expertise.

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Weekend reading: How to train your marketers

Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.

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Canada takes eight spots on Warc 100 list

The Ontario government’s “Quit the Denial” campaign was among the Canadian creative to stand out for its effectiveness.

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CASSIES Gold: Hellmann’s stays real

The Unilever brand shed its “junk-in-a-jar” perception with a focus on simple ingredients and real food.