Articles Tagged ‘unilever’

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Crazy or cool? Axe debuts a pheromone-infused business card

The Unilever brand team worked up a sweat to make these uber-personalized business cards from Union.

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Degree teams with P.K. Subban for TV series

The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.

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AToMiC shortlist: part five

The fifth list of finalists reveals potential prize-takers in the experiential category.

Just cause: the power and need of shared value

HSF’s Geoff Craig says now is the time to build partnerships with charities that have a genuine influence.

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Dove’s placebo effect

The Unilever brand’s latest viral video attempts to prove beauty woes are a state of mind.

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CASSIES Bronze: Dove mans up

The skincare brand taps former NHLers to appeal to “real men.”

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CASSIES Bronze: Knorr answers the eternal question

The Unilever brand addresses “What’s for dinner?” by providing everyday meal ideas.

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Sharon MacLeod’s career evolution

As she heads to the U.S., Unilever’s Sharon MacLeod talks about her new role, and how the industry has shifted in the past 15 years.

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Axe grows up

The Unilever brand is launching a “Pose for Peace” campaign to empower its socially-conscious target demo.

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Is YouTube really a ‘huge missed opportunity’ for beauty brands?

A media buyer and a marketing exec weigh in on a recent study that suggests influential vloggers are being overlooked.

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Hellmann’s launches Super Bowl campaign

The brand aims to show its use in more than just sandwiches with an in-store push in Quebec that includes appetizer recipes for game day.

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Future technology…today

A look at how the advertising industry is channeling ideas of the future such as flying cars, teleportation and invisibility.

Modern-day gentlemen

Guys are redefining what it means to be a man, meaning brands in traditionally female-dominated spaces, like fashion, beauty and cooking, will need to play catch-up.

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Sharon MacLeod to head North American personal care at Unilever

The Canadian VP marketing will move to New Jersey in the new year, replaced by incumbent Ricardo Martin, who leads the deodorant category across the continent.

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Winning clients’ hearts (and business)

Unilever’s Alison Leung on the keys to developing outstanding work from the client’s perspective.