Articles Tagged ‘unilever’

Celeb Chef Chuck Hughes will offer a live cooking session

The Gentlemen’s Expo aims to help men “be more interesting”

The trade show and conference already has major sponsors, such as Dove Men+ Care and Canadian Club, and speakers like Chuck Hughes (pictured) to help build up content for guys.

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Best brand extension: Magnum’s decadent pop-up store

When Magnum ice cream opened the doors of its pop-up store in Toronto this past summer, it was dessert pandemonium.

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The future of offices

From telecommuting to co-working, companies such as Unilever, Telus and Coca-Cola are part of a trend in corporate Canada toward creating space-saving workspaces.

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Unilever and Coca-Cola most effective marketers globally

The two CPG brands topped the global Effie’s Effectiveness Index, alongside WPP and Ogilvy & Mather on the agency side.

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The Canadian advantage

Sure, the budgets may be smaller, but marketers working on the Canadian side of multinationals Unilever, PepsiCo and Volkswagen say they relish the challenge to do more with less, which means more freedom to take risks.

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Retail trends: What’s hot, what’s not

Shopper DDB’s Jason Dubroy and Capital C’s Tony Chapman on the rise of simplicity, mobile loyalty and donuts, and the fall of square corners and cupcakes.

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Moving the needle on C-Suite diversity

In part three of strategy’s diversity series, we examine what brands and agencies are doing to address the issue in their senior ranks.

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Adopt a cause

Strategy picked a few lesser-known causes and asked experts to build a CSR program for a brand they thought could partner up with an organization.

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Dove sketches real beauty

The beauty care brand creates an online spot built on the notion that women are their own worst critics.

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Dove sheds light on self-esteem issues

The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.

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Stuck in a Mad Men era

In part two of strategy’s diversity series, we examine why agencies struggle to get women and visible minorities up the ranks.

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Editorial: Diversity – not a black and white issue

Strategy executive editor Mary Maddever on the face of diversity in the Canadian marketing industry, and how it impacts everything from hiring policies to store designs.

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Shopper Innovation Awards: Global adaptation

Dove wins Silver for making real women famous, and Bronze for recruiting real hair stories. Depend also picks up Bronze for getting Canadians to try it on.

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Shopper Innovation Awards: Changing behaviour

Changing consumer behaviour is never easy, yet Unilever and PepsiCo manage to do it, winning Silver and Bronze respectively.

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Shopper Innovation Awards: Partnering

Desjardins partners with the Montreal Auto Show to win Silver and Unilever teams up with Shoppers Drug Mart to take the Bronze.