Articles Tagged ‘unilever’

Stride High

Shopper Innovation Awards: Small budget

Programs for Stride Gum and Becel make big impacts with small budgets, winning Silver and Bronze respectively,

Hellmanns

CASSIES Silver: Hellmann’s grants real food wishes

The Unilever brand strengthens family and community ties.

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Unilever ramps up guy grooming

The brand unveils a new line called Face Range.

becel

Becel spreads the love

The Unilever brand is targeting moms with a TV and digital campaign that urges them to take care of themselves.

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Knorr kicks off “What’s for Dinner?”

The Unilever brand’s biggest shopper marketing push to date, supported by digital and social media, helps answer the age-old question.

unilever

Unilever gets groomed

The company enlists A-list stylists to introduce new products at a Toronto event.

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Canadians win at the Globes Awards

The Marketing Agencies Association honours the “best of the best” in advertising in Chicago.

Kokanee movie out here

The big pour-off

We asked Molson and Labatt to pick their best-of-the-year marketing efforts, and highlighted a few of our own, then asked industry experts to weigh in on this tasty battle.

Waterworks

Unilever launches program to provide clean water

Waterworks, which kicked off today in Cannes, is in partnership with Population Services International and Facebook.

hellmanns

Unilever strives for sustainability

The CPG co has changed its entire business model in order to meet the objectives set forth in its Sustainable Living Plan.

DoveMen

Dove Men+Care launches a hockey challenge

The Unilever-owned brand will be pitting Wendel Clark and Guy Carbonneau against each other to show consumers what a real man looks like.

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Unilever and P&G subsidiaries expand service-based models

CPGs tweak their retail forays with spas, dry cleaners and car washes to max out market opportunity.

SimonClift

Catching up in Cannes: Simon Clift, former CMO of Unilever

The festival panelist shares his thoughts on marketing creativity and the lost generation of marketers.

News

Evolution

Dove – Evolution