Articles Tagged ‘Union’

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Choose to challenge for more than one day

Veritas’ Krista Webster talks with fellow agency leaders about why COVID-19 has stressed that the push for equality is a year-round effort.

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Why it makes sense for brands to feel so nostalgic

Union’s Michael McDonald-Beraskow explains why innovation can wait: consumers want familiarity right now.

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2020 Agency Holiday Cards: Part Three

A big batch of holiday wishes includes retro informercials and giving 2020 the send-off it deserves.

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Why Best Buy turned Black Friday into a whole month

The retailer’s holiday campaign began earlier than ever, letting consumers know there’s no rush to get in-demand products and deals.

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Mosaic hires Subtej Nijjar as president

Nijjar will use his expertise leading creative shops to help the agency continue developing a more holistic offering for clients.

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Union names new president

Managing director Catherine Marcolin takes over from Subtej Nijjar, who is leaving the agency for a new opportunity.

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Best Buy shifts focus from expertise to assortment

The retailer broadens its back-to-school strategy beyond “blue shirt” staff and class-ready tech to reach a bigger target.

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Weston makes push to own tortilla category

Casa Mendosa’s first mass campaign spoofs telenovelas in an attempt to capture a growing segment of bakery sales.

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How the industry is helping people handle COVID-19

From providing levity to mobilizing donations, how some agencies and marketers have been giving back to their communities.

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Wonder Bread launches non-GMO products with candid creative

The brand taps into the honesty of kids to talk about its new certification and spur growth in the bread category.

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MDC adds Canadian agencies to new Doner network

Collaboration and speed-to-market will be cornerstones of a North American group that includes Veritas, Union, 6Degrees and KWT.

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Best Buy goes back in time for holiday campaign

The retailer tells its story in reverse as it continues to focus on the happiness of gift-giving.

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Check out the 2019 Agency of the Year showreels

This year’s shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.

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EQ Bank keeps it simple

The digital-only bank, looking to compete with others in the space, talks about its benefits in a way the average Canadian can understand.

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Best Buy’s staff take their work home with them

The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.