Articles Tagged ‘Union’

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Weston makes push to own tortilla category

Casa Mendosa’s first mass campaign spoofs telenovelas in an attempt to capture a growing segment of bakery sales.

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How the industry is helping people handle COVID-19

From providing levity to mobilizing donations, how some agencies and marketers have been giving back to their communities.

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Wonder Bread launches non-GMO products with candid creative

The brand taps into the honesty of kids to talk about its new certification and spur growth in the bread category.

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MDC adds Canadian agencies to new Doner network

Collaboration and speed-to-market will be cornerstones of a North American group that includes Veritas, Union, 6Degrees and KWT.

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Best Buy goes back in time for holiday campaign

The retailer tells its story in reverse as it continues to focus on the happiness of gift-giving.

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Check out the 2019 Agency of the Year showreels

This year’s shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.

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EQ Bank keeps it simple

The digital-only bank, looking to compete with others in the space, talks about its benefits in a way the average Canadian can understand.

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Best Buy’s staff take their work home with them

The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.

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Here are the (big and small) Agency of the Year shortlists

Today’s shortlists cover the show’s newest category and the one that started it all.

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Mount Pleasant Group builds connections after death

A new campaign aims to drive more positive associations with the cemetery and funeral services brand.

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2019 SIA Awards: Sensorial stunts

Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.

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Get Real’s code for inclusivity

The non-profit launched a campaign in a Toronto high school that uses a QR code to educate students around LGBT issues.

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CREA sings a song about regret

The association’s latest effort to get Canadians to work with a realtor focuses on some more realistic consequences.

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Country Harvest helps fuel the go-getters

The Weston brand takes a less product-focused approach to reach younger consumers driving new demand in bread.

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AToMiC 2019: Listening is believing

Check out award-winning work with a message from UpHouse and Union.