Articles Tagged ‘Union’

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Union and 6Degrees merge to create DonerNorth

The new agency is meant to “collapse the funnel” by combining shopper marketing and creative expertise.

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The CREA accentuates the positive side of using realtors

The real estate association evolves its caveat-filled creative approach to target first-time buyers with new perceptions of “home.”

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Best Buy broadens the definition of ‘teacher’ for back-to-school

To show the role its tech plays in enriching peoples’ lives, the retailer shows how everyone from parents to online content creators help people learn.

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Cannes 2021: Another day, another 33 nominations for Canadian agencies

Creative Data, Creative Strategy, Direct, Social and PR brought in another big haul.

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Cannes 2021: Canadian shops pick up 33 more shortlist mentions

Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.

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How Golf Town is getting back on course

After a year of using digital channels to tap into the growing popularity of golf, an “anthemic” new TV spot is the next step in the retailer’s turnaround efforts.

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Best Buy brings staff expertise back to its marketing

The pandemic has kept the retailer from showing off “Blue Shirts” in its ads, but a new chat platform is letting it once again show their importance in the omnichannel journey.

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Fierce Mama founders find hope in tough times

Despite this year’s chaos, the community of working moms formed around the project see long-term change on the horizon.

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Casa Mendosa revisits soap opera melodrama

The Weston tortilla brand goes national in an attempt to own a growing bakery category.

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ACE Bakery wants to be a kitchen staple

Digital creative and a first-of-its-kind program with PC Express aims to give the brand a place outside of special occasions.

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Choose to challenge for more than one day

Veritas’ Krista Webster talks with fellow agency leaders about why COVID-19 has stressed that the push for equality is a year-round effort.

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Why it makes sense for brands to feel so nostalgic

Union’s Michael McDonald-Beraskow explains why innovation can wait: consumers want familiarity right now.

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2020 Agency Holiday Cards: Part Three

A big batch of holiday wishes includes retro informercials and giving 2020 the send-off it deserves.

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Why Best Buy turned Black Friday into a whole month

The retailer’s holiday campaign began earlier than ever, letting consumers know there’s no rush to get in-demand products and deals.

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Mosaic hires Subtej Nijjar as president

Nijjar will use his expertise leading creative shops to help the agency continue developing a more holistic offering for clients.