Articles Tagged ‘University of British Columbia’

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UBC picks Taxi Vancouver

The university’s new AOR, along with MediaCom, will work to build the school’s brand locally, nationally and globally.

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UBC tells its research stories

“Today’s Assignment” shows the people of B.C. how their university is making a positive impact off-campus.

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Kicking depression where it hurts

The Men’s Depression and Suicide Network encourages guys to fight back.

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Are you proud of your luxury purchase?

Appeal to consumers’ sense of reward, not exclusivity, or risk being seen as a snobbish brand.