Articles Tagged ‘View from the C-Suite’
View from the C-Suite: Lacoste bites into new demos
Canadian VP Gregoire Brasset explains the strategy behind the French apparel maker’s recent streetwear-inspired collabs.
View from the C-Suite: Caroline Losson laces up her skates
The CMO of CCM is working to bring emotion to the hockey equipment space.
View from the C-Suite: Samsung wants to be a cultural enabler
CMO David Allard explains how working with influencers helps further the brand’s “do what you can’t” positioning.
View from the C-Suite: BonLook finesses its retail strategy
CEO Sophie Boulanger explains how the company landed on the Growth 500 list with five-year growth of 1,994%.
View from the C-Suite: Jon Mamela completes the tourism circuit
The new CMO of Tourism Toronto looks back on his time at Destination Canada to help build out the agency’s strategy.
View from the C-Suite: ‘Unleashing’ creativity in the wine business
Andrea Hunt, SVP and CMO of Arterra Wines, is looking to bring creativity to a category often stymied by convention.
View from the C-Suite: Yves Rocher celebrates 60 years of clean beauty
The global beauty co.’s general manager of North America talks about celebrating the past while building a brand for the future.
View from the C-Suite: Corby distills a premium gin strategy
How the company is building off renewed interest in gin, launching a strategy for Ungava that’s based on millennial consumption habits.
View from the C-Suite: Flow taps the power of celebrity
How founder and CEO Nicholas Reichenbach plans to overtake the brand’s chief competitors in premium packaged water.
View from the C-Suite: Cougar Shoes blends fashion and function
The footwear brand’s new VP marketing talks about growing awareness in a highly promotional retail environment.
View from the C-Suite: K-Swiss outfits the next gen of CEOs
In an unconventional move, the sneaker brand spent the last two years labelling itself as the shoe for entrepreneurs. And it’s paying off.
View from the C-Suite: Ecobee gets aspirational
CMO Jackie Poriadjian-Asch says the smart home company has positioned itself around data sharing and control of the home.
View from the C-Suite: Pizza Pizza goes beyond the promotional
One year into her role as VP marketing, Alyssa Huggins discusses leading product and marketing innovation for the brand.
View from the C-Suite: Destination Canada goes all in on data
CEO David Goldstein explains how Canada’s new “For Glowing Hearts” brand complements the tourism agency’s data-driven strategy.
View from the C-Suite: Endy stays the course under Sleep Country
Co-founder and CEO Mike Gettis says the brand remains focused on keeping true to its roots while rolling out its bricks-and-mortar strategy.
