Articles Tagged ‘View from the C-Suite’
View from the C-Suite: Pizza Pizza goes beyond the promotional
One year into her role as VP marketing, Alyssa Huggins discusses leading product and marketing innovation for the brand.
View from the C-Suite: Destination Canada goes all in on data
CEO David Goldstein explains how Canada’s new “For Glowing Hearts” brand complements the tourism agency’s data-driven strategy.
View from the C-Suite: Endy stays the course under Sleep Country
Co-founder and CEO Mike Gettis says the brand remains focused on keeping true to its roots while rolling out its bricks-and-mortar strategy.
View from the C-Suite: Home Hardware sticks to its strengths
Rob Wallace explains how leadership changes will help the retailer stay the course as it continues to build its brand.
View from the C-Suite: Indigo brings its cultural focus to the U.S.
Samantha Taylor, SVP of marketing, explains how the company has entered a new ultra-competitive market.
View from the C-Suite: Andrew Peller’s new consumer-centric strategy
EVP of marketing Shawn MacLeod discusses driving growth with a 70-brand portfolio, starting with Peller Estates.
View from the C-Suite: Kellogg joins the plant-based race
VP marketing Christine Jakovcic explains the strategy behind the Canadian roll-out of MorningStar Farms veggie burgers.
View from the C-Suite: Phivida takes cues from Red Bull
James Bailey, CEO of the CBD-infused beverage brand, shares the regulatory parallels between the cannabis and energy drink categories.
View from the C-Suite: What’s driving Designer Brands’ transformation
President Mary Turner discusses the formerly named DSW company’s ambitious expansion plans that include nail salons in stores.
View from the C-Suite: Herschel outgrows its ‘hipster’ roots
Braden Hoeppner explains how the Vancouver-based backpack and accessories brand is speaking to culturally savvy travellers.
View from the C-Suite: PepsiCo embraces wellness trends
One year into his role as CMO of PepsiCo Foods Canada, Ian Adler talks about driving growth in the snack business.
