Articles Tagged ‘VMC Media’

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Ricola looks for its everyday efficacy voice

The lozenge brand is in market during a shoulder season to test warm-weather messaging and offset a big category downturn.

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Up to the Minute: Two exec promotions at DentsuBos

Plus, a Canadian shop is named AOR for Dallas-based Susan G. Komen and more news you may have missed.

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Days Inn wants to be your happy place

How a clear target of people who travel for work is helping the hotel chain take on the likes of Airbnb.

Copied from Media in Canada - Blue Mountain

Blue Mountain’s natural summer high

The Ontario resort is going through some changes, adding a new brand platform and pushing it out during the summer instead of the usual winter period.