Articles Tagged ‘Volkswagen Canada’

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Volkswagen admits it ‘let you down’

Is the troubled automaker’s apology yesterday enough to regain the trust of Canadians?

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Fun with fuel efficiency

Volkswagen’s new digital campaign combines the cost-effectiveness of its diesel engines with the joy of the scenic route.

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Volkswagen’s send-off

The car brand says goodbye to its 2015 models with a new tribute.

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Volkswagen’s musical stories

A new branded content campaign for the Beetle gets bands and drivers alike to explore the car’s musical connections.

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Canada brings in 17 Film nominations

Ten different agencies are in the running for a Cannes Lion recognizing the best work in video.

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BCON Bits: Volkswagen goes bite-sized

Volkswagen Canada’s Jordan Gracey on the brand’s shift to smaller-scale branded content.

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Volkswagen Canada’s global kickoff

To launch the new Jetta in 2015, the brand and Red Urban created a content-heavy campaign to run in five different markets.

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Canada picks up six Lions at final award show

Bringing Canada’s total up to 15, agencies took home hardware in the Branded Content, Film and Film Craft categories.

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Canada gets three noms in Branded Content

Work for WestJet and Volkswagen is up for prizes in the category, one of the last to be announced this week in Cannes.

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Volkswagen drives into the mainstream

Director of marketing Peter Blackwell shares his strategic plan for the brand.