Articles Tagged ‘W Network’

The Bridge

Fall TV 2017: Specialty shifts its targeting

While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.

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The fight for specialty channel survival

Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.

Vicki-afiya

Who is ready to brawl in the ‘TV everywhere’ battle?

Bringing a new element to the medium’s future, two Bell broadcasters have entered the space, launching original content hubs.

TheAmericans2

The battle’s on, everywhere

To win in digital, media cos have been busy beefing up catch-up services and launching original online content.

JIMMY KIMMEL

Specialty TV by the numbers

Looking at specialty TV for your brand? Check out these stats.

PropertyBrothers1

Brands of the Year: Great Scotts

Even before they became known as the Property Brothers, Drew and Jonathan Scott were carefully crafting their brand, and now they’re using their fame to build a mini-media empire that includes a production company, a new radio show and an upcoming product line.

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The rise of retail-tainment

Retailers and entertainment companies are increasingly allowing consumers to “shop the show,” as branded content takes on a different spin.